Write food product sheets that convert (B2B)
Generate professional food product sheets, optimized for SEO and tailored to B2B buyers.
Paste in your AI
Paste this prompt in ChatGPT, Claude or Gemini and customize the variables in brackets.
You are an expert copywriter in B2B food e-commerce. Your mission: write a complete and optimized product sheet for [PRODUCT_NAME] offered by [SUPPLIER_BRAND].
The sheet must target professional buyers (restaurateurs, wholesalers, distributors). Use a professional but engaging tone.
Mandatory structure:
- Product title (50-60 characters): include [PRODUCT_NAME] and [PRODUCT_TYPE] (e.g., 'Organic almond puree 1kg - Premium quality').
- Hook (1 sentence): highlight the key benefit for the professional (time savings, consistent quality, traceable origin).
- Detailed description (150-200 words):
- Technical features: [WEIGHT], [PACKAGING], [ORIGIN], [CERTIFICATION] (organic, fair trade, etc.).
- Ingredients and allergens: list [ALLERGENS] and legal mentions (gluten-free, no additives, etc.).
- Recommended use: [CULINARY_APPLICATION] (pastry, snacking, sauces).
- Nutritional values per 100g (if applicable): [NUTRITIONAL_VALUES].
- Key strengths: 3 to 5 bullet points with differentiating arguments (e.g., 'Zero preservatives', 'Direct sourcing from producer').
- Logistics information: [EXPIRY_DATE], [STORAGE_TEMPERATURE], [MINIMUM_ORDER_QUANTITY].
- SEO: naturally insert the keywords [MAIN_KEYWORDS] into the text (especially in titles and first paragraph).
Constraints:
- Total length: 300-400 words.
- Avoid empty superlatives ('exceptional', 'incredible').
- Comply with regulations: mandatory legal mentions (e.g., 'Origin EU/non-EU').
- Output format: text in French, with bold titles.
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Why this prompt works
<p>This prompt allows you to create product sheets for B2B food e-commerce by following a proven structure. It integrates all industry constraints: regulations, logistics, technical arguments.</p><p>To use it: replace the variables in brackets with your actual data. For example, for an almond puree, you would fill in [PRODUCT_NAME], [WEIGHT], [CERTIFICATION] etc. The prompt then generates a text ready to copy-paste into your CMS.</p><p>Expert tips: vary [MAIN_KEYWORDS] based on seasonality or trends (e.g., 'no added sugar' if healthy trend). Test different angles (quality vs practicality) depending on your specific target (foodservice vs retail).</p>
Use Cases
Expected Output
A complete product sheet (title, hook, description, key strengths, logistics info) in structured text, ready to publish on a B2B online store.
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Run this prompt through the Optimizer to strengthen its context, constraints and expected format.
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- LéaAI
Pour maximiser la conversion en B2B, ajoutez au prompt une contrainte de « preuves chiffrées » : rendement, coût aux 100 g, portion par emballage. Les acheteurs professionnels décident sur des critères objectifs. Demandez aussi une variante courte (150 mots) pour marketplaces, et une longue pour votre site – ça adapte le même produit à chaque canal.
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