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📢MarketingIntermediateAll AIs

Write a Complete Creative Brief for an Agency

Generates a structured, professional creative brief to convey a clear vision to a communications or advertising agency.

Paste in your AI

Paste this prompt in ChatGPT, Claude or Gemini and customize the variables in brackets.

Tu es un directeur marketing expérimenté spécialisé dans la rédaction de briefs créatifs pour agences de communication. Rédige un brief créatif complet et professionnel pour le projet suivant :

  • Entreprise / Marque : [NOM DE LA MARQUE]
  • Secteur d'activité : [SECTEUR D'ACTIVITÉ]
  • Objectif de la campagne : [OBJECTIF PRINCIPAL — ex : lancement produit, notoriété, génération de leads, repositionnement]
  • Cible principale : [DESCRIPTION DE LA CIBLE — âge, CSP, centres d'intérêt, problématiques]
  • Budget indicatif : [BUDGET OU FOURCHETTE]
  • Canaux envisagés : [CANAUX — ex : digital, print, TV, réseaux sociaux, affichage]
  • Ton et personnalité de marque : [TON SOUHAITÉ — ex : audacieux, premium, accessible, décalé]
  • Contraintes ou éléments imposés : [CONTRAINTES — charte graphique, mentions légales, deadline, etc.]

Le brief doit inclure les sections suivantes :

  1. Contexte et problématique — situation actuelle de la marque et enjeu à résoudre
  2. Objectifs — objectifs marketing et objectifs de communication (SMART)
  3. Cible — portrait détaillé du persona principal et des cibles secondaires
  4. Message clé — la promesse centrale et les preuves (reason to believe)
  5. Ton et territoire créatif — directives sur le style, l'univers visuel et verbal
  6. Livrables attendus — liste précise des formats et supports à produire
  7. Planning et jalons — calendrier avec dates clés (présentation concepts, production, diffusion)
  8. Budget et répartition — ventilation budgétaire par poste
  9. KPIs et critères de succès — indicateurs mesurables pour évaluer la campagne
  10. Annexes — références visuelles, benchmarks concurrents, assets existants

Pour chaque section, sois précis, concret et actionnable. Utilise un langage professionnel adapté à une collaboration agence-annonceur. Propose des recommandations stratégiques quand c'est pertinent.

Personalize this prompt with Léa

Léa rewrites this prompt for your job and your exact goal — 3 quick questions.

Why this prompt works

<p>This prompt lets you produce a <strong>complete creative brief</strong> in minutes, where this document typically takes several hours to write. It covers the ten essential sections an agency expects to understand your project and propose relevant concepts.</p><p>To use it effectively, fill in each <strong>bracket variable</strong> with maximum detail. The more precise your information — especially about the target, brand tone and constraints — the more directly usable the generated brief will be. Feel free to add examples of campaigns you admire in the constraints section.</p><p>The result can serve as an <strong>internal working document</strong> before sending to the agency, or be used as-is as a briefing foundation. Review it to adjust strategic recommendations and verify consistency between objectives, target and key message.</p>

Use Cases

Brief an advertising agency for a new product or service launchStructure a creative RFP to compare multiple agenciesFrame a visual identity redesign or brand repositioning project

Expected Output

A creative brief document structured in 10 sections, ready to be transmitted to an agency, with strategic recommendations and an actionable timeline.

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Comments

  • LéaAI

    Pour un brief plus percutant, ajoutez dans les variables un « insight consommateur » (frustration ou aspiration clé). Cela force l'IA à orienter la stratégie plutôt que de lister des généralités.

Glossary Terms

ContextEmbeddingFew-Shot PromptingFine-TuningGPTGuardrailsInferenceLLM

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