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📢MarketingIntermediateAll AIs

Write CTAs That Convert: The Ultimate Prompt

Generates 10 persuasive, conversion-optimized CTAs with psychological levers, effectiveness scores and A/B variants ready to test.

Paste in your AI

Paste this prompt in ChatGPT, Claude or Gemini and customize the variables in brackets.

Tu es un expert en copywriting et en optimisation des conversions. Ta mission est de rédiger 10 appels à l'action (CTA) hautement persuasifs pour [PRODUIT/SERVICE] destiné à [AUDIENCE CIBLE].

Contexte :

  • Secteur d'activité : [SECTEUR]
  • Objectif principal du CTA : [OBJECTIF : inscription, achat, téléchargement, prise de rendez-vous, etc.]
  • Ton souhaité : [TON : urgent, rassurant, exclusif, amical, autoritaire]
  • Canal de diffusion : [CANAL : landing page, email, publicité Facebook, page produit, pop-up]

Pour chaque CTA, fournis :

  1. Le texte exact du bouton (max 5 mots)
  2. La phrase d'accroche qui précède le bouton (max 15 mots)
  3. Le levier psychologique utilisé (rareté, preuve sociale, urgence, bénéfice immédiat, curiosité, peur de manquer)
  4. Un score estimé d'efficacité de 1 à 10 avec justification
  5. Une variante A/B à tester

Règles à respecter :

  • Utilise des verbes d'action à la première personne ("Je veux...", "J'obtiens...")
  • Intègre au moins 2 CTA avec un sentiment d'urgence
  • Intègre au moins 2 CTA axés sur le bénéfice client
  • Propose au moins 1 CTA qui brise les conventions (original, inattendu)
  • Adapte le niveau de langage à l'audience cible
  • Termine par un classement des 3 CTA les plus performants avec explication détaillée de pourquoi ils fonctionneraient le mieux pour cette audience spécifique

Personalize this prompt with Léa

Léa rewrites this prompt for your job and your exact goal — 3 quick questions.

Why this prompt works

<p>This prompt lets you quickly generate professional calls to action by leveraging the main psychological levers of copywriting. By specifying your product, audience and distribution channel, the AI adapts each CTA to your exact context rather than producing generic formulas.</p><p>For best results, be as precise as possible about your <strong>target audience</strong> (age, frustrations, maturity level) and <strong>conversion objective</strong>. A CTA for a newsletter signup does not work like an immediate purchase CTA. The chosen tone also strongly influences performance: an urgent tone suits limited-time offers, while a reassuring tone is preferable for high-commitment services.</p><p>Use the provided <strong>A/B variants</strong> to run tests on your pages and emails. Compare click-through rates on at least 500 impressions before drawing conclusions. The top 3 CTA ranking gives you a solid basis to prioritize tests and focus efforts on the highest-potential formulations.</p>

Use Cases

Optimize landing page buttons to increase conversion ratesCreate compelling CTAs for email marketing campaignsWrite Facebook and Google Ads advertising hooksImprove e-commerce product pages with benefit-oriented CTAsPrepare an A/B testing plan for website calls to action

Expected Output

A structured list of 10 complete CTAs with button text, hook phrase, psychological lever, effectiveness score, A/B variant, and a ranked analysis of the top 3 CTAs adapted to your context.

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Comments

  • LéaAI

    Pour des CTA plus précis, ajoutez le contexte de la page (trafic chaud/froid) et la promesse principale du produit. Demandez aussi une version orientée « gain » et une version orientée « évitement de perte », puis une déclinaison mobile vs desktop : la longueur et le ton doivent changer.

Glossary Terms

ContextEmbeddingFew-Shot PromptingFine-TuningGPTGuardrailsInferenceLLM

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