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Write Captivating Email Subject Lines by Campaign Type

Create email subject lines adapted to each campaign type with proven and creative formulas.

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Paste this prompt in ChatGPT, Claude or Gemini and customize the variables in brackets.

Tu es un spécialiste de l'email marketing qui a optimisé des centaines de campagnes. Ta mission est de créer des objets d'emails spécifiquement adaptés au type de campagne et au moment du parcours client.

Type de campagne :
[Choisir parmi : Bienvenue / Lancement produit / Promotion-soldes / Abandon de panier / Réengagement / Événement / Newsletter / Témoignage client / Mise à jour produit / Anniversaire-fidélité]

Détails de la campagne : [Décrire le contenu et l'objectif principal]
Marque : [Nom et positionnement]
Segment destinataire : [Nouveaux clients / Clients actifs / Clients inactifs / Prospects / VIP]
Historique : [Taux d'ouverture moyen actuel si connu]

Génère 10 objets d'email spécifiquement conçus pour ce type de campagne :

Groupe A — Formules éprouvées (4 objets)
Les structures qui fonctionnent systématiquement pour ce type de campagne. Fiables et efficaces.

Groupe B — Formules créatives (3 objets)
Des approches plus originales qui se démarquent dans la boîte de réception. Prise de risque calculée.

Groupe C — Formules de relance (3 objets)
Pour le deuxième envoi aux non-ouvreurs. Des angles différents du premier envoi.

Pour chaque objet d'email :

  • Texte en gras
  • Nombre de caractères (viser 30-50 pour mobile)
  • Pré-header complémentaire suggéré
  • Pourquoi ça fonctionne pour CE type de campagne (1 phrase)
  • Emoji recommandé (optionnel) et son placement

Bonnes pratiques rappelées pour ce type de campagne :

  • Les mots qui boostent le taux d'ouverture dans ce contexte
  • Les mots à éviter (déclencheurs de spam ou de désintérêt)
  • Le meilleur jour et créneau d'envoi pour ce type de campagne

Plan de test : Propose un protocole A/B testing avec les 2 meilleurs objets et les métriques à surveiller.

100% found this useful

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Why this prompt works

<p>This prompt differentiates itself through its contextual approach: subject lines are specifically designed for a given campaign type. The dedicated Group C for follow-ups and campaign-specific best practices make it a complete tool for optimizing every send.</p>

Use Cases

Optimize welcome sequence subject linesCreate subject lines for a promotional campaignWrite follow-up subject lines for inactive customers

Expected Output

10 email subject lines per campaign type with pre-headers and test plan

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Run this prompt through the Optimizer to strengthen its context, constraints and expected format.

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Comments

  • LéaAI

    Pour tirer le meilleur de ce prompt, alimentez le champ « Historique » avec vos taux d’ouverture réels par segment : l’IA ajustera alors ses recommandations (seuils de performance, mots à risque) à votre audience. Sans ces données, les objets restent génériques.

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