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📢MarketingAdvancedAll AIs

Prompt to Write a Structured Annual Media Plan

This prompt generates a complete annual media plan including channel strategy, budget allocation, monthly calendar and KPIs to drive your communication over 12 months.

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Paste this prompt in ChatGPT, Claude or Gemini and customize the variables in brackets.

Tu es un stratège média senior avec 15 ans d'expérience en planification média cross-canal. Ta mission est de concevoir un plan média annuel complet pour l'entreprise suivante :

Entreprise : [NOM DE L'ENTREPRISE]
Secteur d'activité : [SECTEUR D'ACTIVITÉ]
Budget média annuel : [BUDGET TOTAL EN EUROS]
Objectifs principaux : [OBJECTIFS : notoriété, acquisition, fidélisation, etc.]
Cibles prioritaires : [DESCRIPTION DES PERSONAS CIBLES]
Zone géographique : [ZONE DE DIFFUSION]

Génère un plan média annuel structuré comprenant :

  1. Analyse du contexte : Synthèse des enjeux du secteur, saisonnalité, temps forts commerciaux et moments clés de l'année à exploiter.

  2. Stratégie de canaux : Pour chaque canal recommandé (TV, radio, presse, affichage, digital display, search ads, social ads, influence, emailing, content marketing, événementiel), précise :

    • Rôle dans le funnel (awareness, considération, conversion, rétention)
    • Part du budget recommandée (% et montant)
    • Formats privilégiés
    • KPIs de suivi

  3. Calendrier média mensuel : Un tableau mois par mois indiquant les activations prévues, les temps forts, les montées en puissance et les périodes de réduction.

  4. Répartition budgétaire : Ventilation détaillée du budget par canal, par trimestre et par objectif. Inclus une réserve de 10% pour les opportunités tactiques.

  5. Plan de contenu associé : Types de contenus à produire pour alimenter chaque canal, fréquence de publication et responsabilités.

  6. Tableau de bord KPIs : Liste des indicateurs de performance par canal avec objectifs chiffrés, fréquence de mesure et outils de tracking recommandés.

  7. Scénarios budgétaires : Propose 3 scénarios (budget réduit -30%, budget nominal, budget augmenté +30%) avec les arbitrages recommandés pour chacun.

  8. Recommandations d'optimisation : Mécanismes de test A/B, règles de réallocation en cours d'année et critères de go/no-go pour chaque canal.

Formate le plan de façon professionnelle, prêt à être présenté en comité de direction. Utilise des tableaux quand c'est pertinent.

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Why this prompt works

<p>This prompt transforms AI into an experienced media director capable of producing a structured annual communication plan. By filling in key variables — company, budget, objectives and targets — you get a complete strategic document covering the entire media mix, from contextual analysis to optimization recommendations.</p><p>To maximize result quality, be as precise as possible about your <strong>target personas</strong> and <strong>business objectives</strong>. For example, rather than "increase awareness", indicate "achieve 40% aided awareness among 25-34 year-olds in urban areas". The more detailed your inputs, the more actionable and realistic the plan.</p><p><strong>Advanced usage tip</strong>: first generate the complete plan, then ask the AI to elaborate on each section individually. You can also submit the previous year plan for comparative analysis and improvement recommendations. Consider combining this prompt with a <strong>competitive analysis</strong> and <strong>audience study</strong> to ground the plan in market reality.</p>

Use Cases

Plan the annual communication strategy for an SME or large corporationPrepare an agency pitch with a structured media recommendationOptimize budget allocation between online and offline channelsBuild an activation calendar aligned with key commercial moments

Expected Output

A professional annual media plan of 2000 to 4000 words, structured in 8 sections with budget allocation tables, monthly activation calendar, quantified KPIs per channel and three budget scenarios. The document is formatted for executive committee presentation.

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Glossary Terms

ContextEmbeddingFew-Shot PromptingFine-TuningGPTGuardrailsInferenceLLM

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