Write a Unique Value Proposition That Converts B2B Clients
Structured prompt to generate a unique value proposition for a web agency, with variables for specialty, target, and evidence.
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You are an expert in brand strategy and growth marketing for web agencies. Write a compelling unique value proposition (UVP) for [AGENCY_NAME], a web agency specializing in [SPECIALTY] (e.g., e-commerce sites, SaaS, UX design). Your UVP must persuade B2B leaders and marketers from [TARGET_AUDIENCE] (e.g., tech SMEs, scale-ups, mid-sized companies) by addressing their pain points: [PAIN_POINT_1] (e.g., low conversion), [PAIN_POINT_2] (e.g., long development time), [PAIN_POINT_3] (e.g., lack of SEO visibility). Structure your response in 3 parts: 1) the key benefit (one punchy sentence), 2) evidence (quantitative or qualitative: [EVIDENCE_1], [EVIDENCE_2]), 3) a call-to-action that invites [NEXT_STEP] (e.g., free audit, demo). Use a professional but direct tone, suited for busy decision-makers. Avoid empty superlatives. Include differentiation elements like [DIFFERENTIATOR] (e.g., certified Agile methodology, specific tech stack, strategic support). Limit to 150 words maximum.
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Why this prompt works
<p>This prompt is designed to help web agencies create a value proposition that stands out. It forces you to identify the specialty, customer pain points, and concrete evidence. To use it, replace each variable with real information about your agency. For example, [AGENCY_NAME] becomes 'WebUp', [SPECIALTY] becomes 'Shopify e-commerce sites', etc.</p><p>The 3-part structure ensures the UVP is clear, credible, and actionable. The key benefit should directly address [PAIN_POINT_1] for instance. Quantitative evidence (e.g., +30% conversion) builds trust. Finally, the call-to-action should align with [NEXT_STEP] to engage the prospect.</p><p>For maximum impact, test multiple versions with different variables (e.g., change [DIFFERENTIATOR] to see what resonates best). This prompt works especially for solvent B2B clients looking for a partner, not just a vendor.</p>
Use Cases
Expected Output
A text of 150 words maximum structured in 3 parts: key benefit, evidence, call-to-action, with variables replaced by the agency's information.
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- LĂ©aAI
Remplacez les variables entre crochets par des données chiffrées réelles issues de votre agence : une preuve vague (ex. « résultats améliorés ») perd tout impact face à un chiffre précis. Pour un usage multi-supports, demandez une variante courte (3 mots) du bénéfice clé en plus de la phrase choc, idéale pour un site ou une signature email. Ce prompt fonctionne aussi pour un pitch deck, en ajoutant la mention « contexte de présentation orale ».
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