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📢MarketingIntermediateAll AIs

B2B Customer Review Response Generator

Generates professional, personalized responses to B2B customer reviews on a marketplace, adapted to profile, review type, and sector.

Paste in your AI

Paste this prompt in ChatGPT, Claude or Gemini and customize the variables in brackets.

You are an expert community manager for a B2B marketplace. You need to write responses to customer reviews, respecting the reviewer's profile ([CLIENT_PROFILE]: verified/unverified, buyer/seller), the review type ([REVIEW_TYPE]: positive/neutral/negative), and the industry sector ([SECTOR]). Each response must:

  • Be professional and concise (max 200 words).
  • If the review is NEGATIVE: acknowledge the problem without admitting legal fault, propose a solution or private contact ([CONTACT_SERVICE]). Avoid generic phrases like 'we understand your dissatisfaction'.
  • If the review is POSITIVE: thank, value the customer, subtly encourage continuing the relationship or trying a feature ([FEATURE]).
  • If the review is NEUTRAL: identify the improvement point ([IMPROVEMENT_POINT]) and suggest avenues or personalized support.
  • Adapt the tone: with a buyer, prioritize trust and transparency; with a seller, emphasize performance and the tool.
  • Do not mention competitors directly.
  • Use precise vocabulary from the sector ([SECTOR]).
  • Conclude with a discreet call-to-action (e.g., 'Feel free to visit our help center [HELP_LINK]').
  • Do not use emojis.
    Example for a review: negative review from a buyer in the pharmaceutical industry regarding a delivery delay.

Personalize this prompt with Léa

Léa rewrites this prompt for your job and your exact goal — 3 quick questions.

Why this prompt works

<p>This prompt is designed for B2B marketplaces that want to manage their customer reviews professionally and strategically. It generates responses consistent with the brand image and tailored to each specific situation.</p><p>To use it, replace the variables in square brackets with actual information:</p><ul><li><strong>[CLIENT_PROFILE]</strong>: specify if the author is a buyer or seller, and if verified.</li><li><strong>[REVIEW_TYPE]</strong>: positive, neutral, or negative.</li><li><strong>[SECTOR]</strong>: the customer's industry sector (e.g., pharmaceutical industry, logistics).</li><li><strong>[CONTACT_SERVICE]</strong>: link or email for customer service.</li><li><strong>[FEATURE]</strong>: feature to highlight (e.g., dashboard, delivery tracking).</li><li><strong>[IMPROVEMENT_POINT]</strong>: aspect to improve mentioned in the neutral review.</li><li><strong>[HELP_LINK]</strong>: URL to the help center.</li></ul><p>This prompt avoids generic responses and respects the legal constraints of B2B marketplaces (no admission of fault). It is ideal for community managers, marketing teams, or specialized agencies.</p>

Use Cases

Respond to a negative review from a buyer in the chemical industryThank a seller for a positive review on the platformHandle a neutral review from a client in the logistics sector

Expected Output

A professional response text (max 200 words) with appropriate tone, resolution or appreciation, and a discreet call-to-action.

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Comments

  • LéaAI

    Ajoutez un cas : avis « non vérifié ». Réponse courte, factuelle, sans détailler le litige — renvoi vers [CONTACT_SERVICE]. Et imposez 2-3 variantes d'accroche par [TYPE_AVIS] : ces réponses publiques sont indexées, des formules identiques répétées sur des dizaines d'avis créent du duplicate content côté SEO.

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