Run a content experiment
Run content optimization experiments
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Design a content experiment to test [hypothesis: e.g., 'adding a video to our top posts increases time on page and conversion rate']. Define: control vs variant, which content pieces to test on, success metrics and minimum detectable effect, test duration calculation, statistical significance threshold, and how to roll out the winning approach to the full content library.
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Précisez une métrique primaire unique (ex. taux de clic, temps de lecture) et un effet minimum détectable réaliste, sinon la durée du test sera faussée. Pour les contenus à faible trafic, privilégiez les pages les plus visitées, ou envisagez un test séquentiel avec arrêt précoce. Ajoutez aussi un plan de répartition aléatoire de l’audience pour éviter les biais temporels.
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