Benefits vs. Features Section
Product pages, landing pages
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Here are the features of [PRODUCT/SERVICE]: [FEATURE_LIST]. Transform each feature into a concrete customer benefit using the formula '[FEATURE] which means that [DIRECT_CUSTOMER_BENEFIT]'. Then, identify the 3 most powerful benefits to highlight for [TARGET_AUDIENCE].
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Astuce : précisez que chaque bénéfice doit rester spécifique et mesurable (ex. "gagnez 2h par semaine" plutôt que "gagnez du temps"). Pour aller plus loin, ajoutez une étape où vous classez les bénéfices selon les motivations de l'audience (gain de temps, réduction des coûts, statut, simplicité) avant d'en sélectionner 3.
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