Segment an email campaign
Personalize email campaigns
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Design segmentation logic for an email campaign promoting [product/offer]. Define 4 segments based on [behavioral/demographic data available]: describe each segment's characteristics, the personalized subject line and angle for each, which content sections to show/hide per segment, and the expected difference in conversion rate between most and least targeted segment.
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Pensez à structurer vos segments selon le cycle de vie client (nouveaux, actifs, dormants, à risque) plutôt que uniquement démographiques. Pour chaque segment, indiquez un déclencheur concret (ex. inactivité 30 jours) et un objectif précis : réactivation, upsell, fidélisation. Prévoyez une règle d’exclusion pour les désabonnés et un test A/B sur l’objet du segment le plus ciblé afin d’affiner vos conversions.
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