Inactive Subscriber Re-engagement Sequence
Email List Cleaning and Reactivation
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Design a 3-email sequence to re-engage subscribers who have been inactive for [DURATION] on the [BRAND] list. Email 1: humorous 'did we lose you?' approach, Email 2: exclusive value to bring them back, Email 3: gentle ultimatum with easy unsubscribe. For each email: subject line (very original), full body, and CTA. Objective: recover [X%] of inactive subscribers and healthily clean the list.
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Pensez à segmenter vos inactifs selon leur dernière action (achat vs clic) et à personnaliser l'email 2 avec une recommandation produit basée sur leur historique. Dans l'email 3, proposez un centre de préférences (fréquence, thèmes) en plus du désabonnement : cela récupère une partie des contacts tout en nettoyant la liste. Testez A/B les objets et le délai d'envoi.
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