Email Nurturing Sequence for Cold Leads
Nurturing long-term relationships with prospects
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Create a 5-email sequence to stay in touch with a buyer lead who isn't ready to take action yet:
- Lead profile: [BUYER_PROFILE]
- Project: [PROJECT_TYPE]
- Estimated timeline: [TIMEFRAME_BEFORE_PURCHASE]
- My market: [CITY]
- My name: [FIRST_NAME]
Email 1 (Day 0): Welcome email with immediate value
Email 2 (Day 7): Relevant local market update
Email 3 (Day 14): Educational content (guide, buying advice)
Email 4 (Day 21): Presentation of a property matching the profile
Email 5 (Day 30): Check-in and invitation to reconnect
Each email: subject line (max 60 char.), body (150-200 words), call-to-action.
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Pour maximiser l'impact, personnalisez l’objet et l’introduction de chaque email avec un détail spécifique du lead (ex. « suite à notre visite du [adresse] »). Cela augmente l’ouverture de 30% et renforce la relation avant l’achat.
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