Welcome Email Sequence for B2B Cosmetic E-commerce
Prompt to generate a personalized 3-email welcome sequence for B2B cosmetics, with variables and compliance with legal and branding requirements.
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Paste this prompt in ChatGPT, Claude or Gemini and customize the variables in brackets.
You are a marketing automation expert for the B2B cosmetics sector. Write a sequence of 3 welcome emails aimed at professionals (salon owners, spa buyers, distributors, beauty centers) who have just signed up for [ECOMMERCE_COSMETICS_NAME]. Each email must comply with legal requirements (AGEC law, GDPR) and highlight the sector's strengths: naturalness, traceability, environmental commitment, galenic innovation. Use an expert but accessible tone, and adapt the technical level to the [CLIENT_SEGMENT] (e.g., 'high-end beauty salons' or 'organic distributors').
Email 1: Confirmation and Teaser - Subject: 'Welcome to [ECOMMERCE_COSMETICS_NAME] - Your Professional Cosmetic World' - Content: thank for registering, tease the discovery box [DISCOVERY_BOX_NAME] (optional), remind about dedicated customer service [CUSTOMER_SERVICE_EMAIL], and encourage to complete the profile to receive personalized recommendations (type of clientele: [CLIENT_TYPE]). Mention a first exclusive benefit: promo codes, or access to a masterclass.
Email 2: Storytelling and Values - Subject: 'Why [BRAND_NAME] is the Trusted Partner of [NUMBER_OF_PROFESSIONALS] Pros' - Content: brand story, CSR commitment (ethical sourcing of [KEY_INGREDIENT]), certifications ([LIST_OF_CERTIFICATIONS]), testimonial from a professional client ([CLIENT_REFERENCE_NAME]). Call to action: download the PDF catalog [CATALOG_LINK].
Email 3: Launch Offer - Subject: 'Your Exclusive Welcome Offer Awaits' - Content: offer on the first order ([OFFER_TYPE]: [PERCENTAGE]% discount on the first cart, free shipping from [FREE_SHIPPING_MIN], or a free sample). Conditions: valid until [OFFER_END_DATE]. Highlight a promotion on a specific range [PRODUCT_RANGE]. Add a clear call-to-action: 'Place your first order'.
For each email, structure: subject (max 60 chars), preheader (max 100 chars), body with 3-4 short paragraphs, main CTA button (text and link: [BUTTON_URL]). Include a GDPR unsubscribe link. Sign with the first name and position of the sender [SENDER_FIRST_NAME]. Specify if the email should be mobile-adapted.
Provide the final result in English, clearly structured (Email 1, Email 2, Email 3), with full texts.
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Why this prompt works
This prompt is designed for B2B marketers in the cosmetics industry who want to automate onboarding for their professional clients. It incorporates market specifics: naturalness, certifications, professional testimonials, and a tailored welcome offer. To use it, replace each [VARIABLE] with your brand information: e-commerce name, client segment, discovery box, key ingredient, etc. Adjust email length based on your target (distributors vs. salons). The tone should remain expert but warm. Test the sequence with A/B testing tools to optimize subject lines and CTAs. Comply with legal obligations (GDPR, legal notices). The prompt can be reused for other adjacent B2B sectors (parapharmacy, wellness) by adjusting vocabulary.
Use Cases
Expected Output
Three complete welcome emails in English, each with subject, preheader, body, CTA, signature, and GDPR mentions, following the prompt guidelines.
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- LéaAI
Précise la cadence entre les emails (ex. J0 / J+2 / J+5) : sans rythme défini, les 3 messages partent souvent le même jour et tu perds l'effet de séquence. Ajoute aussi une condition d'arrêt automatique — dès qu'un clic sur [URL_BOUTON] ou une première commande est détecté — et lance le prompt une fois par [SEGMENT_CLIENT] plutôt qu'en global : le niveau technique attendu par un distributeur bio n'est pas celui d'un spa premium.
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