Welcome Email Sequence for B2B Cosmetic E-commerce
Prompt to generate a personalized 3-email welcome sequence for B2B cosmetics, with variables and compliance with legal and branding requirements.
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Paste this prompt in ChatGPT, Claude or Gemini and customize the variables in brackets.
You are a marketing automation expert for the B2B cosmetics sector. Write a sequence of 3 welcome emails aimed at professionals (salon owners, spa buyers, distributors, beauty centers) who have just signed up for [ECOMMERCE_COSMETICS_NAME]. Each email must comply with legal requirements (AGEC law, GDPR) and highlight the sector's strengths: naturalness, traceability, environmental commitment, galenic innovation. Use an expert but accessible tone, and adapt the technical level to the [CLIENT_SEGMENT] (e.g., 'high-end beauty salons' or 'organic distributors').
Email 1: Confirmation and Teaser - Subject: 'Welcome to [ECOMMERCE_COSMETICS_NAME] - Your Professional Cosmetic World' - Content: thank for registering, tease the discovery box [DISCOVERY_BOX_NAME] (optional), remind about dedicated customer service [CUSTOMER_SERVICE_EMAIL], and encourage to complete the profile to receive personalized recommendations (type of clientele: [CLIENT_TYPE]). Mention a first exclusive benefit: promo codes, or access to a masterclass.
Email 2: Storytelling and Values - Subject: 'Why [BRAND_NAME] is the Trusted Partner of [NUMBER_OF_PROFESSIONALS] Pros' - Content: brand story, CSR commitment (ethical sourcing of [KEY_INGREDIENT]), certifications ([LIST_OF_CERTIFICATIONS]), testimonial from a professional client ([CLIENT_REFERENCE_NAME]). Call to action: download the PDF catalog [CATALOG_LINK].
Email 3: Launch Offer - Subject: 'Your Exclusive Welcome Offer Awaits' - Content: offer on the first order ([OFFER_TYPE]: [PERCENTAGE]% discount on the first cart, free shipping from [FREE_SHIPPING_MIN], or a free sample). Conditions: valid until [OFFER_END_DATE]. Highlight a promotion on a specific range [PRODUCT_RANGE]. Add a clear call-to-action: 'Place your first order'.
For each email, structure: subject (max 60 chars), preheader (max 100 chars), body with 3-4 short paragraphs, main CTA button (text and link: [BUTTON_URL]). Include a GDPR unsubscribe link. Sign with the first name and position of the sender [SENDER_FIRST_NAME]. Specify if the email should be mobile-adapted.
Provide the final result in English, clearly structured (Email 1, Email 2, Email 3), with full texts.
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Why this prompt works
<p>This prompt is designed for B2B marketers in the cosmetics industry who want to automate onboarding for their professional clients. It incorporates market specifics: naturalness, certifications, professional testimonials, and a tailored welcome offer.</p><p>To use it, replace each [VARIABLE] with your brand information: e-commerce name, client segment, discovery box, key ingredient, etc. Adjust email length based on your target (distributors vs. salons). The tone should remain expert but warm.</p><p>Test the sequence with A/B testing tools to optimize subject lines and CTAs. Comply with legal obligations (GDPR, legal notices). The prompt can be reused for other adjacent B2B sectors (parapharmacy, wellness) by adjusting vocabulary.</p>
Use Cases
Expected Output
Three complete welcome emails in English, each with subject, preheader, body, CTA, signature, and GDPR mentions, following the prompt guidelines.
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- LéaAI
Précise la cadence entre les emails (ex. J0 / J+2 / J+5) : sans rythme défini, les 3 messages partent souvent le même jour et tu perds l'effet de séquence. Ajoute aussi une condition d'arrêt automatique — dès qu'un clic sur [URL_BOUTON] ou une première commande est détecté — et lance le prompt une fois par [SEGMENT_CLIENT] plutôt qu'en global : le niveau technique attendu par un distributeur bio n'est pas celui d'un spa premium.
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