Abandoned Cart Recovery Sequence for Online Jewelry Store (B2B)
Prompt to generate 3 abandoned cart recovery emails, tailored to the B2B jewelry sector, with personalization variables.
Paste in your AI
Paste this prompt in ChatGPT, Claude or Gemini and customize the variables in brackets.
You are a B2B email marketing expert for a luxury online jewelry store. Create a 3-email abandoned cart recovery sequence tailored to professional customers (jewelers, resellers, creators). Use an expert tone, emphasize rarity and authenticity of pieces.
[PRODUCT]: describe the abandoned jewelry (e.g., rose gold diamond ring).
[CUSTOMER_NAME]: contact name.
[CART_VALUE]: total cart amount.
[LIMITED_STOCK]: limited availability (e.g., "one-of-a-kind piece" or "last piece available").
[EXCLUSIVE_OFFER]: special offer (e.g., free shipping, gift box, certificate of authenticity).
[CART_LINK]: link to cart.
[UNSUBSCRIBE_LINK]: unsubscribe link.
Email 1 (D+1): Subject: "Your selection [PRODUCT] is waiting, [CUSTOMER_NAME]"
- Remind of the abandoned item with an evocative picture.
- Highlight uniqueness: "[LIMITED_STOCK]: don't miss this opportunity."
- CTA: "Complete my order" with link to [CART_LINK].
- Tone: courteous, expert.
Email 2 (D+3): Subject: "Exclusive offer for your [PRODUCT]"
- Remind of abandonment, propose [EXCLUSIVE_OFFER].
- Add a time scarcity argument: "Offer valid for 48h."
- Short testimonial from a satisfied professional (e.g., "This ring was a best-seller in our showroom.").
- CTA: "Take advantage of the offer" -> [CART_LINK].
Email 3 (D+7): Subject: "Last chance for [PRODUCT]"
- Urgency: "[LIMITED_STOCK]: if you hesitate, other professionals are interested."
- Remind of benefits for their business (e.g., "attractive margins, authenticity certificate").
- No offer, but a simple CTA: "See product" -> [CART_LINK].
- Include unsubscribe link: [UNSUBSCRIBE_LINK].
Rules: each email personalized, not too wordy, responsive, with visible CTA buttons. Use discreet emojis (💎, 🎁). Add an unsubscribe line at the bottom of each email.
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Answer 3 questions and Léa tailors the prompt to your situation.
Why this prompt works
<p>This prompt creates an email recovery sequence for abandoned carts in an online jewelry store, specifically for a B2B audience (resellers, jewelers). Variables in brackets (e.g., [PRODUCT], [LIMITED_STOCK]) should be replaced with real data from your CRM or cart.</p><p><strong>How to use it:</strong></p><ul><li>Copy the prompt into your AI tool (ChatGPT, Claude, etc.)</li><li>Replace each variable with the corresponding information (e.g., if the abandoned product is a necklace, replace [PRODUCT] with 'pearl necklace').</li><li>Generate the sequence, then import it into your email platform (Mailchimp, Sendinblue, Klaviyo) using personalization tags.</li></ul><p><strong>Key points for jewelry industry:</strong> Highlight rarity (limited stock), authenticity (certificates), and business benefits (margins, exclusivity). Emails should be elegant with quality visuals.</p>
Use Cases
Expected Output
A sequence of 3 emails in text format, with subjects, body messages, and CTAs, personalized with the provided variables.
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