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📢MarketingIntermediateAll AIs

B2B Supplement Cart Abandonment Recovery Sequence

Generate a cart abandonment recovery sequence tailored to the dietary supplement sector, with B2B arguments and regulatory constraints.

Paste in your AI

Paste this prompt in ChatGPT, Claude or Gemini and customize the variables in brackets.

You are an email marketing expert for the dietary supplement industry. Create a sequence of 3 cart abandonment recovery emails targeting B2B professionals (resellers, pharmacies, clinics, sports coaches). Use a professional, factual tone focused on scientific value and results. Each email must include a subject line, preheader, personalized body, and clear call-to-action.

Context:

  • Products: [PRODUCT_NAME] (e.g., organic whey protein, D3+K2 vitamin capsules, etc.)
  • Average cart value: [AVERAGE_BASKET] €
  • Client segment: [CLIENT_SEGMENT] (e.g., specialized resellers, sports coaches, etc.)
  • Proposed discount: [DISCOUNT]% (optional, if applicable)
  • Discount expiration deadline: [EXPIRATION_DEADLINE] days

Sector constraints:

  • Dietary supplements are regulated: no claims of cure, no unproven medical claims. Highlight clinical studies, certifications (Organic, ISO, HACCP), traceability.
  • B2B expects business arguments: profit margin, stock turnover, marketing support, samples.
  • Prioritize social proof such as testimonials from professional clients, satisfaction rates, quality labels.

Sequence structure:

Email 1 (D+0, immediate): Reminder of abandoned cart, explicit value of items, emphasis on potential scarcity (limited stock, imminent shortage if [PRODUCT_NAME] is seasonal). Example subject: "[FIRST_NAME], your selection of [PRODUCT_NAME] is still waiting."

Email 2 (D+2): Reinforce proof. Include an excerpt from a clinical study or a key certification. Add a testimonial from a satisfied B2B client (e.g., "[CLIENT_NAME], owner of [STRUCTURE], increased sales by 30% with our range"). Offer personalized assistance to complete the order (link to chat or phone).

Email 3 (D+5, last warning): Limited-time discount offer [DISCOUNT]% valid for [EXPIRATION_DEADLINE] days, or gift (e.g., free sample, nutrition guide). Urgency: "Last chance before your cart is released."

Format: Each email must include a subject line, preheader, responsive HTML body with CTA. Personalization via [FIRST_NAME], [COMPANY_NAME], [CITY]. Keep tone professional and advisory, not overly promotional.

Expected output: A complete sequence of 3 emails written in English.

Personalize this prompt with Léa

Answer 3 questions and Léa tailors the prompt to your situation.

Why this prompt works

<p>This prompt creates a professional email sequence to recover abandoned carts in the B2B dietary supplement sector. It integrates key variables such as <strong>[PRODUCT_NAME]</strong>, <strong>[AVERAGE_BASKET]</strong> and <strong>[CLIENT_SEGMENT]</strong> to personalize each message.</p><p>Use this prompt with generative AI models like ChatGPT, Claude, or Gemini. Ensure you fill in the variables in brackets before generating the emails. You can adjust length and tone by modifying the instructions.</p><p>For optimal results, test different subject lines and preheaders, and measure open and click-through rates. This prompt is designed to comply with legal constraints (no medical claims) while highlighting business value.</p>

Use Cases

Automatic cart abandonment recovery on a B2B supplement e-commerce storeEmail campaign for resellers and healthcare professionalsA/B testing of subject lines and offers to optimize conversion rate

Expected Output

A sequence of 3 emails with subject line, preheader, personalized body, and CTA, tailored to the B2B dietary supplement sector.

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Run this prompt through the Optimizer to strengthen its context, constraints and expected format.

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