Cart Abandonment Recovery Sequence for DTC Fashion Brand

You are an e-commerce marketing expert specializing in DTC (Direct-to-Consumer) fashion brands. Create a 3-email cart abandonment recovery sequence for a fashion brand [BRAND_NAME] selling [PRODUCT_CATEGORIES] (e.g., clothing, shoes, accessories) with an average price of [AVERAGE_PRICE]€.

Context: The target audience is [AUDIENCE_DESCRIPTION] (e.g., urban women aged 25-40, sensitive to sustainable fashion). The abandoned cart contains items worth [CART_VALUE]€, with the following products: [PRODUCT_LIST].

Objectives:

• Recover maximum lost sales.
• Strengthen customer relationship and brand perception.
• Use levers specific to the fashion sector: urgency on limited stock, highlighting quality/sustainability, styling advice, loyalty.

Constraints:

• The first email must be sent 1 hour after abandonment.
• The second email 24 hours later.
• The third email 72 hours later (with a last-chance offer).
• Do not systematically include aggressive discounts; prioritize added value (advice, lookbook, testimonials).
• Personalize with the customer's first name [CUSTOMER_FIRST_NAME] and the abandoned products.
• Respect the brand's editorial charter: tone [TONE] (e.g., chic, casual, committed).

For each email, provide:

• Subject line (max 50 characters)
• Preheader (max 100 characters)
• Email body (include clear call to action)
• Justification of the lever used (e.g., scarcity, social proof, advice)

Additional tips:

• Integrate visual elements (briefly describe)
• Use the abandoned product name in the subject line
• Mention limited availability if applicable
• Propose a complete look based on the cart

Response format:
Email 1:
Subject: ...
Preheader: ...
Body: ...
Lever: ...

Email 2:
...

Email 3:
...