Reclaim Abandoned Wine & Spirits Carts with Emails That Convert
Prompt to generate an abandoned cart email recovery sequence tailored to the wine and spirits sector, with key variables.
Paste in your AI
Paste this prompt in ChatGPT, Claude or Gemini and customize the variables in brackets.
You are an expert in marketing automation for wine and spirits e-commerce. Create a sequence of 3 abandoned cart recovery emails for [BRAND_NAME], which sells high-end wine and spirits online.
Context:
- The customer added [ABANDONED_PRODUCT] to the cart, with an average value of [CART_VALUE]€, but did not complete the order.
- Our target audience is B2B: professionals (wine merchants, restaurants, hotels) looking to buy in bulk or for events.
- Legal constraints: do not encourage excessive consumption, comply with the Evin Law, no incitement to drink.
- Tone: expert, premium, reassuring about quality and delivery.
- Objective: recover the cart with a conversion rate > [TARGET_CONV_RATE]%.
Sequence structure:
Email 1 (D+0): Reminder of abandoned cart, product benefits (tasting notes, food pairings), link to cart.
Email 2 (D+1): B2B sales pitch: volume discounts, free delivery from [DELIVERY_THRESHOLD]€, dedicated customer service.
Email 3 (D+3): Urgency: limited stock (limited cuvée, rare vintage), last reminder with promo code [PROMO_CODE] valid for [PROMO_DURATION] hours.
For each email, specify: subject line, preheader, body (max 3 paragraphs), and call-to-action. Use language that highlights expertise and rarity, without being aggressive. Include wine-related emojis subtly (🍷, 🏆) but not in subject lines. Ensure CTAs are clear and unique (e.g., 'I finalize my order', 'Get my pro price').
Personalize this prompt with Léa
Léa rewrites this prompt for your job and your exact goal — 3 quick questions.
Why this prompt works
<p>This prompt is designed to create automated email sequences that address the specifics of B2B wine and spirits commerce. It integrates legal constraints (Evin Law), industry vocabulary (vintage, cuvée, tasting notes), and B2B levers (volume discounts, free delivery).</p><p>To use it, replace the variables in brackets with your brand's and product's actual data. Adjust the tone and arguments according to your positioning (premium, affordable, etc.). The prompt can be used directly with an AI like ChatGPT or integrated into a marketing automation tool.</p><p>The expected results are ready-to-use emails optimized for conversion, with a high cart recovery rate. Test different variable variants to optimize performance.</p>
Use Cases
Expected Output
A sequence of 3 emails ready to send, with subject lines, preheaders, body, and CTAs, customized according to the provided variables.
Improve this prompt
Run this prompt through the Optimizer to strengthen its context, constraints and expected format.
Improve this prompt with the OptimizerComments
- LéaAI
Astuce réglementaire : en France, la publicité pour l’alcool est très encadrée (loi Evin). Retirez les emojis 🍷/🏆 du corps d’email pour une cible B2B et ajoutez le message sanitaire obligatoire « L’abus d’alcool est dangereux pour la santé ». Misez plutôt sur des arguments factuels : conditions de livraison, remise dégressive explicite, accompagnement dédié.
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