Set SEO KPIs and targets
Set SEO performance targets
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Define SEO KPIs and 12-month targets for [website] with current organic traffic of [X visits/month]. The business goal is [describe goal: lead generation / e-commerce revenue / brand awareness]. For each KPI, specify: current baseline, 6-month target, 12-month target, measurement method, and how this KPI connects to the business outcome. Include leading indicators and lagging indicators.
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Pour un alignement plus fin, remplacez [SITE_WEB] par un concurrent de référence et demandez une comparaison des écarts. Segmenter par étape de tunnel (visibilité → clics → conversions) rend les KPI avancés plus actionnables. Précisez aussi les hypothèses de trafic : sans investissement, l'objectif à 12 mois dépend du taux de clics et de conversion.
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