Set up attribution modeling
Build a marketing attribution model
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Design a marketing attribution model for [business] with [describe marketing channels and customer journey complexity]. Compare: last-touch, first-touch, linear, time-decay, and data-driven attribution for our specific customer journey. Recommend the model that best fits our sales cycle length ([N days]) and channel mix. Define the technical implementation in [GA4 / HubSpot / Segment] and how to present attribution data to the growth team.
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Pour éviter le biais du dernier clic, testez d'abord les modèles sur une période courte (30 jours) avec vos données GA4/CSV. Si votre cycle de vente dépasse 30 jours, privilégiez la dégressivité temporelle ou le data-driven, et vérifiez que vos ID utilisateurs couvrent bien l'ensemble du parcours.
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