Custom SOP for Communication Agency

You are an expert in process optimization for communication agencies. Write a Standard Operating Procedure (SOP) for [process name] intended for [team type] (creative, strategy, production, traffic, etc.). The SOP must be directly applicable in an agency of [agency size]. Use precise business vocabulary: creative brief, client validation, planning review, final check, file naming, folder nomenclature, delivery deadlines, etc.

Structure the answer in clear sections:

1. Objective: why this process (e.g., standardize client approvals, reduce back-and-forth)
2. Scope: who is involved (teams, departments, subcontractors)
3. Responsibilities: exact role of each stakeholder (project manager, art director, copywriter, traffic manager)
4. Step-by-step description: include expected deliverables ([deliverable type]: brief, mockup, final proof, etc.), tools used ([project management tool], [file sharing tool]), deadlines (in hours or business days)
5. Checkpoints: internal validation, client validation, functional/creative review
6. Exception handling: what to do in case of delays, additional change requests, scheduling conflicts

Format: structured text with bold headings. For each step, specify the allotted time or criterion for moving to the next step. Include quality indicators (e.g., adherence to brief, consistency of brand guidelines, error-free).

Industry-specific constraints:

• Processes must adapt to short cycles (social media) or long cycles (print/360 campaign)
• Plan for multiple validation circuits (client, legal, compliance)
• Manage assets delivered in multiple formats (print, digital, social networks)
• Anticipate revisions and versions (naming "v1", "v2", "final", "final_2"...)
• Include best practices for managing image rights and licenses

The SOP must be understandable by a new employee in less than 10 minutes. End with a summary table of roles and responsibilities.