What are the use cases for this prompt?

This prompt can be used for: Writing a Press Release.

What is the difficulty level and which AI tool should I use?

This prompt is intermediate level. It works with all AI tools (ChatGPT, Claude, Gemini, etc.).

Are there variants of this prompt?

Yes, 3 variants are available: Beginner, Intermediate, Advanced.

✍️RedactionIntermediateAll AIs

Sora Prompt for Writing a Press Release

Writing a press release is a demanding exercise that requires precision, structure, and impact. Every word counts to capture journalists' attention and convey a clear message. Sora, the artificial intelligence tool developed by OpenAI, offers an innovative approach to support communication professionals in this task. By crafting a well-designed prompt, you can obtain a press release structured according to journalistic standards, with a compelling angle, relevant quotes, and a ready-to-distribute format. Whether you are announcing a product launch, a strategic partnership, or a major event, Sora allows you to save considerable time on the first draft while maintaining a professional level of quality. The tool excels particularly in respecting the inverted pyramid, formulating impactful headlines, and integrating the key elements that editorial teams look for. This guide provides an optimized prompt along with several variants tailored to your expertise level to get the most out of Sora for writing your press releases.

Paste in your AI

Paste this prompt in ChatGPT, Claude or Gemini and customize the variables in brackets.

Write a professional press release in French for the following announcement: [describe your announcement here]. The press release must follow the classic structure: a catchy and informative headline, a contextualizing subheadline, a lead paragraph answering the 5Ws (Who, What, When, Where, Why), a body developing key details in 3 to 4 paragraphs following the inverted pyramid, a quote attributed to [SPOKESPERSON_NAME_AND_TITLE], a boilerplate paragraph describing the company [COMPANY_NAME], and the press contact details. Adopt a factual, concise, and engaging tone. Avoid excessive marketing jargon. The press release should be between 400 and 600 words and ready to be sent to editorial offices.

Personalize this prompt with Léa

Answer 3 questions and Léa tailors the prompt to your situation.

Why this prompt works

This prompt is effective because it imposes a precise journalistic structure on Sora—the inverted pyramid—which the AI can follow as a generation framework. By specifying the 5Ws, the boilerplate format, and the expected tone, we drastically reduce hallucinations and off-topic outputs. The length constraint (400-600 words) forces a result calibrated for professional editorial standards.

Use Cases

Writing a Press Release

Variants

Expected Output

You will get a complete and structured press release, ready to be personalized and distributed. The document will include a powerful headline, a concise lead, factual development, a credible quote, and a company description paragraph, all in a format immediately usable by journalists.

Frequently Asked Questions

Can Sora replace a PR specialist for writing a press release?

Sora is an excellent assistance tool, but it doesn't replace the expertise of a public relations professional. The AI generates a structured, coherent first draft that saves you significant time, but human review remains essential for fact-checking accuracy, tailoring the tone to your specific audience, and incorporating strategic context that only an industry expert understands. Use Sora as an accelerator, not a substitute.

How can I customize a Sora-generated press release for different media outlets?

Once the base press release is generated, you can ask Sora to create variations tailored to different types of media. For example, request a more technical version for trade publications, a more mainstream version for general media, or a condensed version for wire services. Specify the target outlet and its editorial characteristics in your prompt for a more relevant result. You can also request versions of different lengths to suit each newsroom's requirements.

What information should I provide Sora to get a high-quality press release?

For optimal results, provide Sora with the following elements: the exact nature of the announcement, the date and location, the names and titles of quoted individuals, key figures and factual data, relevant market context, your company description (boilerplate), and media contact details. The more precise and complete your information, the more directly usable the generated release will be without major edits. Avoid vague descriptions and stick to concrete facts.