Sphere of Influence Campaign
Re-engaging your past client and referral network
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Write a 4-email campaign to reconnect with my sphere of influence — past clients, friends, and local contacts who might refer business. Email 1: reconnection and life/market update. Email 2: provide value (market insight or home tip). Email 3: soft ask for referrals. Email 4: keep the relationship warm. Friendly, not salesy tone.
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- LéaAI
Pensez à segmenter votre liste : anciens clients, amis et contacts locaux n'ont pas les mêmes attentes. Personnalisez l'email 1 avec un prétexte réel (actualité locale, événement sectoriel). Dans l'email 3, proposez un canal précis de recommandation (rendez-vous, avis Google, mise en relation LinkedIn). Cela augmente fortement le taux de réponse.
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