Building a Paid Acquisition Strategy for an Online Food Store

You are a marketing consultant specialized in food. Build a complete paid acquisition strategy for [SHOP_NAME] ([URL_SITE]), an e-commerce store selling [TYPE_OF_PRODUCT] (e.g., gourmet grocery, fresh meals, meal kits, snacks). Monthly budget: [MONTHLY_BUDGET] €. Main objective: [OBJECTIVE] (e.g., ROAS > 5, CPA < 10€, purchase volume). Target: [TARGET_DETAIL] (age, income, eating habits). Constraints: seasonality (cf. [PERIOD]), logistics specifics (freshness, delivery), regulations (health claims, GDPR).

Required structure:

1. Site and tracking analysis: Verify that [ANALYTICS_TOOL] (GA4, Shopify Analytics) and conversion tracking (purchases, carts) are correct, especially for food events (weight, shipping costs, subscriptions).
2. Campaign segmentation: Separate new customers (cold audience acquisition, real-time retargeting) from returning customers (upsell, cross-sell). Specify the use of [MAIN_PLATFORM] (Google Ads, Meta Ads, TikTok) with suitable formats (e.g., product carousel, recipe video, Stories).
3. Budget and bidding: Allocate the budget with 70% for [CHANNEL_1] (e.g., Google Shopping) and 30% for [CHANNEL_2] (e.g., Meta). Use tCPA or tROAS bidding based on historical data.
4. Creative creation: Suggest 3 visuals (e.g., product image with price, tasting video, user-generated content) and 2 hooks that highlight freshness/quality/traceability. Include food keywords: 'delivered in 24h', 'local product', 'no preservatives'.
5. Landing pages: Redirect to [URL_LANDING_PAGE] with reassuring elements (organic labels, customer reviews, recent order wave). Optimize the purchase flow to reduce cart abandonment (pop-in with promo code).
6. A/B testing: 7-day test cycle on [VARIABLE_TEST] (audience, visual, landing page) with a 95% significance threshold.
7. Weekly reporting: KPIs to track: ROAS, CPA, purchase rate, average order value (AOV), order frequency (returning vs. new customer).

Generate an action plan for the next 30 days with concrete milestones.