Paid Acquisition Strategy for B2B Sports E-commerce
Prompt to generate a complete paid acquisition strategy specific to sports e-commerce, including Google, Meta, and TikTok.
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Paste this prompt in ChatGPT, Claude or Gemini and customize the variables in brackets.
You are a digital marketing expert specializing in paid acquisition for sports e-commerce. You must develop a comprehensive paid strategy for [BRAND_NAME], a brand that sells [PRODUCT_CATEGORY] (e.g., running shoes, fitness equipment, technical apparel). The monthly budget is [MONTHLY_BUDGET] €. The strategy must cover the following channels: Google Ads (Search, Shopping, Display, YouTube), Meta Ads (Facebook, Instagram), and TikTok Ads. For each channel, detail: recommended campaign types (e.g., Performance Max for Google Shopping, Advantage+ for Meta), targeting (first-party data, lookalike audiences, specific sports interests), account structure (campaigns by objective and product type), creative formats (product usage videos, athlete testimonials, UGC), and expected KPIs (ROAS, CAC, conversion rate). Account for sports industry constraints: seasonality (peaks before marathons, fitness season, summer/winter sales), intense competition from leading brands, and the need for high-quality images/videos to stand out. Propose a 3-month launch calendar with testing, optimization, and scaling phases. Include cross-channel remarketing strategies (e.g., site visitors → Meta retargeting + Google Display). For each channel, estimate budget allocation: [GOOGLE_PERCENTAGE]% Google, [META_PERCENTAGE]% Meta, [TIKTOK_PERCENTAGE]% TikTok. Finally, list essential tracking and measurement tools (GA4, Facebook Pixel, TikTok Pixel, multi-touch attribution). The plan must be immediately actionable by a marketing team.
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Why this prompt works
<p>This prompt is designed to obtain a very detailed paid acquisition strategy adapted to the specifics of the sports industry. It includes key variables like the brand name, product category, monthly budget, and channel allocation, allowing you to customize the response to your situation.</p><p>To use it, replace each [VARIABLE] with the values corresponding to your project. For example, for a running shoe brand with a budget of 50,000 €, enter 'Nike', 'running shoes', '50000', and an allocation like '60, 30, 10'. The prompt is structured to cover all aspects: channels, targeting, creatives, KPIs, seasonality, timeline, and tracking.</p><p>The expected output is a complete, ready-to-execute plan that accounts for competitive and seasonal constraints in sports. Use it to prepare agency briefs or internal presentations.</p>
Use Cases
Expected Output
A detailed 3-month strategic plan including channel recommendations, campaign structure, targeting, creative formats, KPIs, budget allocation, and tracking tools.
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