Plan a UGC campaign
Drive user-generated content
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Plan a user-generated content (UGC) campaign for [brand]. Define: campaign concept and hashtag, the prompt or challenge to inspire participation, incentive structure (contest, feature, discount), how to seed the campaign with existing customers and micro-influencers, platform selection and format, legal considerations for reposting UGC, and success metrics (volume, reach, conversion from UGC posts).
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Pour maximiser l'adhésion, ajoutez une phase « teaser » avant le lancement : partagez un aperçu du défi avec 3 à 5 ambassadeurs pour créer des publications d’exemple, puis utilisez-les comme preuve sociale. Cela réduit l’hésitation et clarifie les attentes.
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