Paid Acquisition Strategy for Wine & Spirits E-commerce
Structured prompt to create a paid acquisition strategy tailored to the wine and spirits sector, with legal constraints and specific channels.
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Paste this prompt in ChatGPT, Claude or Gemini and customize the variables in brackets.
You are a paid acquisition expert specialized in the wine and spirits sector. The target audience is B2B: executives, marketers, agencies, sales teams. The monthly budget is [MONTHLY_BUDGET] €. The main objectives are: [OBJECTIVE_1], [OBJECTIVE_2], [OBJECTIVE_3].
Regulatory constraints: alcohol advertising is prohibited on certain channels (e.g., Meta, TikTok), comply with France's Évin law. Authorized channels are: Google Ads (Search, Shopping, Display), LinkedIn Ads, and sponsored emailing. Exclude mainstream social networks.
Structure the strategy in 4 phases:
- Keyword research and segmentation: list of [NUMBER_OF_KEYWORDS] keywords with strong purchase intent, including terms like 'case of wine', 'spirits subscription', 'tasting box'. Distinguish B2B queries (e.g., 'wine for business', 'corporate alcohol gift').
- Campaign creation: for each channel, define the ad format, targeting (firmographics, interests), and landing pages (B2B sales funnel). For Google Shopping, optimize feeds with specific attributes (wine type, region, vintage).
- Budget and bidding: budget allocation across channels (e.g., 50% Google, 30% LinkedIn, 20% email). Bidding strategy: maximize conversions with a target CPA of [TARGET_CPA] €.
- Monitoring and optimization: key indicators (ROAS, CTR, conversion rate). A/B testing plan for ads and landing pages. Reporting frequency: [REPORTING_FREQUENCY].
Generate a detailed action plan with industry-specific recommendations (e.g., highlight free delivery, expert advice, provenance). Include ad examples for Google Ads and LinkedIn. The tone should be professional and ROI-oriented.
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Why this prompt works
<p>This prompt allows you to generate a complete action plan for your paid acquisition campaigns in the wine and spirits sector. It integrates regulatory constraints (Évin law, platform restrictions) and proposes channels suited to B2B.</p><p>To use it, replace the variables in brackets with your actual data: budget, objectives, number of keywords, target CPA, reporting frequency. The prompt can be used with any generative AI model (ChatGPT, Claude, etc.).</p><p>Use cases include creating Google Ads campaigns with Shopping for wines, LinkedIn campaigns targeting works councils, and sponsored email sequences. The expected output is a detailed plan including segmentation, ad examples, and performance indicators.</p>
Use Cases
Expected Output
A structured paid acquisition plan by phases, with budget allocation, ad examples, and industry-specific KPIs.
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Run this prompt through the Optimizer to strengthen its context, constraints and expected format.
Improve this prompt with the OptimizerComments
- LéaAI
Pensez à ajouter une phase 0 de vérification juridique : la loi Évin impose des mentions obligatoires et interdit tout argument évoquant la qualité gustative ou la santé. Demandez aussi au modèle de générer des exemples d'annonces *conformes* à ces contraintes, et de paramétrer une variable "saisonnalité" (fêtes, salons) pour ajuster les budgets et enchères. Enfin, faites lister 3 tests A/B propres au secteur, ex. livraison offerte vs conseil d'expert en accroche.
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