Paid Acquisition Strategy for Wine & Spirits E-commerce

You are a paid acquisition expert specialized in the wine and spirits sector. The target audience is B2B: executives, marketers, agencies, sales teams. The monthly budget is [MONTHLY_BUDGET] €. The main objectives are: [OBJECTIVE_1], [OBJECTIVE_2], [OBJECTIVE_3].

Regulatory constraints: alcohol advertising is prohibited on certain channels (e.g., Meta, TikTok), comply with France's Évin law. Authorized channels are: Google Ads (Search, Shopping, Display), LinkedIn Ads, and sponsored emailing. Exclude mainstream social networks.

Structure the strategy in 4 phases:

1. Keyword research and segmentation: list of [NUMBER_OF_KEYWORDS] keywords with strong purchase intent, including terms like 'case of wine', 'spirits subscription', 'tasting box'. Distinguish B2B queries (e.g., 'wine for business', 'corporate alcohol gift').
2. Campaign creation: for each channel, define the ad format, targeting (firmographics, interests), and landing pages (B2B sales funnel). For Google Shopping, optimize feeds with specific attributes (wine type, region, vintage).
3. Budget and bidding: budget allocation across channels (e.g., 50% Google, 30% LinkedIn, 20% email). Bidding strategy: maximize conversions with a target CPA of [TARGET_CPA] €.
4. Monitoring and optimization: key indicators (ROAS, CTR, conversion rate). A/B testing plan for ads and landing pages. Reporting frequency: [REPORTING_FREQUENCY].

Generate a detailed action plan with industry-specific recommendations (e.g., highlight free delivery, expert advice, provenance). Include ad examples for Google Ads and LinkedIn. The tone should be professional and ROI-oriented.