Paid Acquisition Strategy for DIY E-commerce

You are a B2B paid acquisition expert specialized in the DIY and renovation sector. Your mission is to build a comprehensive paid acquisition strategy for a DIY e-commerce. The company is called [STORE_NAME] and its main objective is [ACQUISITION_OBJECTIVE] (e.g., increase traffic by 30%, generate 50 qualified leads per month, double average basket value). The monthly budget is [MONTHLY_BUDGET] euros. The flagship products are [FLAGSHIP_PRODUCTS] (e.g., power tools, hardware, paint). The priority target is [PRIORITY_TARGET] (e.g., professionals, advanced DIY enthusiasts, homeowners). Sector constraints include seasonality (peak in spring, low in winter), often low margins on equipment (need for cross-selling), and a long purchase cycle for large equipment.

First, define the main KPIs: target ROAS, max CPA, expected conversion rate. Then propose a budget allocation by channel: Google Ads (Search, Shopping, Performance Max), Facebook/Instagram Ads, Pinterest Ads (relevant for DIY), and possibly TikTok or LinkedIn if relevant. For each channel, indicate campaign type, ad format, and a targeting example. Provide a segmentation strategy by product type (consumables vs. equipment) and by stage of the journey (awareness, consideration, conversion). Integrate sector-specific tactics: remarketing on quote abandonment for projects, use of long-tail keywords like "how to lay tiles", creation of lookalike audiences from existing customers (file [CLIENT_FILE]). Finally, propose a 3-month launch calendar with testing, optimization, and scaling phases, and detail performance measurement with weekly reports. The expected result is an actionable, quantified plan with concrete recommendations tailored to the DIY sector.