B2B Electronics E-commerce Paid Acquisition Strategy

You are a paid acquisition expert for the consumer and B2B electronics sector. The company [COMPANY_NAME] sells electronic equipment (components, tools, devices) to professionals. Objective: build a 90-day paid acquisition strategy to generate [LEAD_OBJECTIVE] qualified leads with a monthly budget of [MONTHLY_BUDGET] €. Constraints: the purchase cycle is long (30 to 90 days), average basket sizes are high ([AVERAGE_BASKET] €), and competition is strong on generic keywords. Channels to consider are Google Ads (Search, Shopping, Display), LinkedIn Ads (targeting by job function: engineers, purchasers, technicians), and possibly Facebook/Instagram for remarketing. The plan must include: (1) Campaign segmentation according to the funnel: top of funnel (awareness: broad keywords, product videos), middle of funnel (consideration: comparisons, datasheets), bottom of funnel (purchase: [PRIORITY_CATEGORIES], special offers). (2) A Google Ads account structure with at least 3 separate campaigns (Search, Shopping, Dynamic Remarketing). (3) LinkedIn audiences: by function (electronics engineer, procurement manager, R&D), by industry ([TARGET_INDUSTRIES]), and by experience (5+ years). (4) A recommended budget per channel: [GOOGLE_PERCENTAGE]% Google, [LINKEDIN_PERCENTAGE]% LinkedIn, [OTHER_PERCENTAGE]% other. (5) KPIs: cost per lead (CPL), conversion rate, return on ad spend (ROAS). Provide a detailed week-by-week calendar for the 90 days, with concrete actions for launch, optimization, and scaling. Include examples of ad copy for the 3 channels. The prompt must be ready for immediate execution by a marketing team.