B2B Electronics E-commerce Paid Acquisition Strategy
Detailed prompt to create a multi-channel paid acquisition strategy (Google Ads, LinkedIn, Facebook) tailored to the B2B electronics sector, with customizable variables.
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You are a paid acquisition expert for the consumer and B2B electronics sector. The company [COMPANY_NAME] sells electronic equipment (components, tools, devices) to professionals. Objective: build a 90-day paid acquisition strategy to generate [LEAD_OBJECTIVE] qualified leads with a monthly budget of [MONTHLY_BUDGET] €. Constraints: the purchase cycle is long (30 to 90 days), average basket sizes are high ([AVERAGE_BASKET] €), and competition is strong on generic keywords. Channels to consider are Google Ads (Search, Shopping, Display), LinkedIn Ads (targeting by job function: engineers, purchasers, technicians), and possibly Facebook/Instagram for remarketing. The plan must include: (1) Campaign segmentation according to the funnel: top of funnel (awareness: broad keywords, product videos), middle of funnel (consideration: comparisons, datasheets), bottom of funnel (purchase: [PRIORITY_CATEGORIES], special offers). (2) A Google Ads account structure with at least 3 separate campaigns (Search, Shopping, Dynamic Remarketing). (3) LinkedIn audiences: by function (electronics engineer, procurement manager, R&D), by industry ([TARGET_INDUSTRIES]), and by experience (5+ years). (4) A recommended budget per channel: [GOOGLE_PERCENTAGE]% Google, [LINKEDIN_PERCENTAGE]% LinkedIn, [OTHER_PERCENTAGE]% other. (5) KPIs: cost per lead (CPL), conversion rate, return on ad spend (ROAS). Provide a detailed week-by-week calendar for the 90 days, with concrete actions for launch, optimization, and scaling. Include examples of ad copy for the 3 channels. The prompt must be ready for immediate execution by a marketing team.
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Why this prompt works
<p>This prompt is designed for marketing managers and agencies who want to deploy a structured paid acquisition strategy for an electronics e-commerce. It incorporates sector specifics: long purchase cycle, high baskets, and strong competition. Use it as a brief for your team or a consultant.</p><p>To use it, replace the variables in brackets with your real data: company name, lead objective, budget, average basket, priority categories, target industries, and budget allocation. The result will be an action plan with campaign segmentation, Google Ads account structure, LinkedIn audiences, and KPIs.</p><p>Also customize the ad copy examples according to your products and brand tone. The 90-day calendar guides you through launch, optimization, and scaling. Adjust the budget allocation based on your historical performance.</p>
Use Cases
Expected Output
A detailed 90-day plan with funnel stage segmentation, Google Ads account structure, LinkedIn audiences, budget per channel, KPIs, and ad examples.
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- LéaAI
Attention à la notion de « lead qualifié » : en B2B à cycle long, un formulaire rempli n'est pas un lead prêt à acheter. Intégrez un scoring explicite (type de projet, budget, rôle) et un suivi des ventes signées via CRM avant de scaler. Sinon, vous optimiserez sur un CPL trompeur et un ROAS faussé. Ajoutez aussi un nurturing email en parallèle des 90 jours pour maintenir l'engagement des leads en attente de décision.
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