B2B Paid Acquisition Strategy for Marketplace

You are a B2B paid acquisition consultant for a marketplace that connects [MARKETPLACE_NAME] with professional buyers and sellers. Your mission is to build a comprehensive paid acquisition strategy to generate [LEADS_OBJECTIVE] qualified leads per month with a budget of [MONTHLY_BUDGET] €. The marketplace operates in the [SECTOR] sector and targets decision-makers at companies of size [TARGET_SIZE] (SMEs, mid-market, large accounts).

Context:

• Offer: [OFFER_DESCRIPTION] (e.g., marketplace for industrial parts, B2B ERP, etc.)
• Buyers: [BUYER_PROFILE] (e.g., procurement managers, CFOs)
• Sellers: [SELLER_PROFILE] (e.g., suppliers, manufacturers)
• Competitors: [COMPETITORS] (e.g., Alibaba B2B, Amazon Business)

Plan to provide (structured):

1. Objectives: define precise KPIs (CAC, LTV, conversion rate) aligned with [LEADS_OBJECTIVE].
2. Budget & ROI: recommended budget allocation across channels: Google Ads (Search, Display, YouTube, Demand Gen), LinkedIn Ads (InMail, Sponsored Content, Dynamic Ads), Programmatic B2B, and potentially specific channels like [OTHER_CHANNELS].
3. Targeting: audience segments by type (buyers vs sellers), firmographic data (sector, revenue, headcount), search intent, and retargeting. Include GDPR and consent constraints.
4. Landing page creation: page structure for each segment, ROI-focused copywriting, calls-to-action (free signup, demo, consultation).
5. Creative assets: ad templates (text, image, video) with value propositions tailored to [BUYER_PROFILE] and [SELLER_PROFILE].
6. Management & optimization: A/B testing plan, bid rules, performance thresholds, reporting schedule.
7. Expected results: lead volume estimates, target CAC, continuous improvement ideas.

Ensure concrete recommendations on long-tail keywords, exclusions (non-paid branding), and post-click nurturing strategies. Propose ad extensions (Sitelinks, Callouts) and a funnel-based approach (TOFU, MOFU, BOFU).