B2B Content Strategy for a Communications Agency
Prompt to define a B2B content strategy for a communications agency, with customizable variables.
Paste in your AI
Paste this prompt in ChatGPT, Claude or Gemini and customize the variables in brackets.
You are a content strategy consultant for a B2B communications agency. Your mission: design a 3-month content strategy for [AGENCY_NAME], which offers [AGENCY_SERVICES] to target clients: [EXECUTIVE_TARGET], [MARKETER_TARGET], [AGENCY_TARGET], and [SALES_TARGET].
Objectives: generate [LEAD_COUNT] qualified leads/month, improve organic search rankings for [CORE_KEYWORDS], strengthen credibility in [EXPERTISE_TOPIC].
Steps to cover:
- Quick audit: analysis of existing content, competitive positioning, detailed persona for each target.
- Thematic pillars: define 3 editorial pillars aligned with [CLIENT_PAIN_POINTS]. Examples: digital transformation of brands, campaign performance measurement, innovation in communications.
- Formats and channels: for each target, propose 2 formats (e.g., white papers for executives, interactive webinars for marketers, case studies for agencies, technical newsletters for sales) and distribution channels (LinkedIn, website, email).
- Editorial calendar: monthly planning with [CONTENT_COUNT] contents per month, including [HERO_CONTENTS] (big formats) and [SUPPORT_CONTENTS] (posts, infographics).
- KPIs and measurement: indicators to track (traffic, downloads, conversion rate) and tracking tools (Google Analytics 4, LinkedIn Insights, [CRM_USED]).
- Budget and resources: estimated production time (in-house or outsourced), recommended budget for [CONTENT_TOOLS] (management platform, design, paid distribution).
Constraints: tone must be expert but accessible, avoid empty jargon. Each piece of content must include a call-to-action for [CONVERSION_OBJECTIVE] (book a meeting, newsletter signup, lead magnet download).
Provide a structured summary with actionable recommendations, priorities, and roadmap.
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Why this prompt works
<p>This prompt guides you in developing a tailored content strategy for your agency. It includes all key steps: audit, editorial pillars, formats, calendar, KPIs, and budget. Variables in [BRACKETS] should be replaced with your specific information.</p><p><strong>How to use it?</strong></p><ul><li>Replace the variables with your actual data: agency name, services, targets, objectives, etc.</li><li>Provide the prompt to the generative AI of your choice (ChatGPT, Claude, etc.).</li><li>Analyze the response and adapt it to your context. The prompt is designed to give a solid and actionable foundation.</li></ul><p>For optimal results, be as precise as possible with the variables. The more detailed the information, the more relevant and personalized the strategy will be.</p>
Use Cases
Expected Output
The prompt returns a structured content strategy including audit, thematic pillars, formats, calendar, KPIs, budget, and actionable recommendations.
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