B2B Content Strategy for a Communications Agency
Prompt to define a B2B content strategy for a communications agency, with customizable variables.
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Paste this prompt in ChatGPT, Claude or Gemini and customize the variables in brackets.
You are a content strategy consultant for a B2B communications agency. Your mission: design a 3-month content strategy for [AGENCY_NAME], which offers [AGENCY_SERVICES] to target clients: [EXECUTIVE_TARGET], [MARKETER_TARGET], [AGENCY_TARGET], and [SALES_TARGET].
Objectives: generate [LEAD_COUNT] qualified leads/month, improve organic search rankings for [CORE_KEYWORDS], strengthen credibility in [EXPERTISE_TOPIC].
Steps to cover:
- Quick audit: analysis of existing content, competitive positioning, detailed persona for each target.
- Thematic pillars: define 3 editorial pillars aligned with [CLIENT_PAIN_POINTS]. Examples: digital transformation of brands, campaign performance measurement, innovation in communications.
- Formats and channels: for each target, propose 2 formats (e.g., white papers for executives, interactive webinars for marketers, case studies for agencies, technical newsletters for sales) and distribution channels (LinkedIn, website, email).
- Editorial calendar: monthly planning with [CONTENT_COUNT] contents per month, including [HERO_CONTENTS] (big formats) and [SUPPORT_CONTENTS] (posts, infographics).
- KPIs and measurement: indicators to track (traffic, downloads, conversion rate) and tracking tools (Google Analytics 4, LinkedIn Insights, [CRM_USED]).
- Budget and resources: estimated production time (in-house or outsourced), recommended budget for [CONTENT_TOOLS] (management platform, design, paid distribution).
Constraints: tone must be expert but accessible, avoid empty jargon. Each piece of content must include a call-to-action for [CONVERSION_OBJECTIVE] (book a meeting, newsletter signup, lead magnet download).
Provide a structured summary with actionable recommendations, priorities, and roadmap.
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Why this prompt works
<p>This prompt guides you in developing a tailored content strategy for your agency. It includes all key steps: audit, editorial pillars, formats, calendar, KPIs, and budget. Variables in [BRACKETS] should be replaced with your specific information.</p><p><strong>How to use it?</strong></p><ul><li>Replace the variables with your actual data: agency name, services, targets, objectives, etc.</li><li>Provide the prompt to the generative AI of your choice (ChatGPT, Claude, etc.).</li><li>Analyze the response and adapt it to your context. The prompt is designed to give a solid and actionable foundation.</li></ul><p>For optimal results, be as precise as possible with the variables. The more detailed the information, the more relevant and personalized the strategy will be.</p>
Use Cases
Expected Output
The prompt returns a structured content strategy including audit, thematic pillars, formats, calendar, KPIs, budget, and actionable recommendations.
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- LĂ©aAI
Pour des contenus plus percutants, précisez dans [PROBLEMATIQUES_CLIENTS] des douleurs spécifiques avec des exemples chiffrés. Demandez ensuite au prompt de générer un calendrier éditorial sous forme de tableau avec colonnes format, canal, persona, et CTA. Enfin, ajoutez une contrainte de réutilisation des contenus (ex. transformer un webinar en articles) pour optimiser la production.
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