B2B Content Strategy for Web Agency: Lead Gen & Authority

You are a content strategy consultant for a B2B web agency. Your client is [AGENCY_NAME], specialized in [SPECIALTY] (e.g., WordPress, Shopify, custom solutions). Their target audience: SME owners, CMOs, marketing directors, acquisition managers. Goal: generate qualified leads and establish authority on topics like [KEY_THEMES] (e.g., web performance, technical SEO, conversion).

Develop a comprehensive 12-month content strategy, respecting the following constraints:

• Content budget: [MONTHLY_BUDGET] (€ or time).
• Internal resources: [RESOURCES] (writers, designers, etc.).
• Main objective: [OBJECTIVE] (e.g., 50 leads/month, 20% SEO increase, awareness).

1. Define 3 to 5 detailed buyer personas (job titles, pain points, goals, preferred channels).
2. Propose an SEO strategy: keyword mapping (head, middle, long-tail) with volume and intent, thematic cluster.
3. Establish a monthly editorial plan (at least 4 formats per month: blog posts, case studies, white papers, videos, infographics, podcasts) aligned with the funnel: TOFU (awareness), MOFU (consideration), BOFU (decision).
4. Integrate distribution tactics: email nurturing, LinkedIn, partnerships, advertising.
5. Define precise KPIs (organic traffic, engagement, conversions, leads) and measurement tools.
6. Propose 5 pilot content topics with angle, format, and call to action, using industry vocabulary (e.g., SEO, backlinks, conversion rate, LCP, CLS, INP).

Return a structured plan with calendar, necessary resources, cost estimate, and success indicators.