B2B Content Strategy for Web Agency: Lead Gen & Authority
Prompt to generate a complete B2B content strategy for a web agency, including personas, SEO, editorial plan, distribution, and KPIs.
Paste in your AI
Paste this prompt in ChatGPT, Claude or Gemini and customize the variables in brackets.
You are a content strategy consultant for a B2B web agency. Your client is [AGENCY_NAME], specialized in [SPECIALTY] (e.g., WordPress, Shopify, custom solutions). Their target audience: SME owners, CMOs, marketing directors, acquisition managers. Goal: generate qualified leads and establish authority on topics like [KEY_THEMES] (e.g., web performance, technical SEO, conversion).
Develop a comprehensive 12-month content strategy, respecting the following constraints:
- Content budget: [MONTHLY_BUDGET] (€ or time).
- Internal resources: [RESOURCES] (writers, designers, etc.).
- Main objective: [OBJECTIVE] (e.g., 50 leads/month, 20% SEO increase, awareness).
- Define 3 to 5 detailed buyer personas (job titles, pain points, goals, preferred channels).
- Propose an SEO strategy: keyword mapping (head, middle, long-tail) with volume and intent, thematic cluster.
- Establish a monthly editorial plan (at least 4 formats per month: blog posts, case studies, white papers, videos, infographics, podcasts) aligned with the funnel: TOFU (awareness), MOFU (consideration), BOFU (decision).
- Integrate distribution tactics: email nurturing, LinkedIn, partnerships, advertising.
- Define precise KPIs (organic traffic, engagement, conversions, leads) and measurement tools.
- Propose 5 pilot content topics with angle, format, and call to action, using industry vocabulary (e.g., SEO, backlinks, conversion rate, LCP, CLS, INP).
Return a structured plan with calendar, necessary resources, cost estimate, and success indicators.
Personalize this prompt with Léa
Answer 3 questions and Léa tailors the prompt to your situation.
Why this prompt works
<p>This prompt is designed for web agencies wanting to structure their content strategy professionally and actionably. It integrates all key elements: personas, SEO, varied formats, distribution, and KPIs, with customizable variables.</p><p>To use it, replace the variables in brackets with your agency's information: [AGENCY_NAME], [SPECIALTY], [KEY_THEMES], [MONTHLY_BUDGET], [RESOURCES], [OBJECTIVE]. Customize according to your context.</p><p>The expected result is a detailed 12-month strategic plan with concrete actions to generate leads and strengthen authority. Adapt formats and channels based on your resources.</p>
Use Cases
Expected Output
A structured content strategy plan including personas, keywords, editorial calendar, distribution tactics, KPIs, and 5 pilot topics.
Learn more
Check the full skill on Prompt Guide to master this technique from A to Z.
View on Prompt GuideComments
Be the first to comment on this prompt.
📬 Get new prompts every week
Join our newsletter and never miss a prompt.
Similar Prompts
Write an SEO audit report
Communicate SEO audit results
Script a TikTok video
Script TikTok content
Complete SEO Audit for IT Services Company: Concrete Avenues to Generate Solvable B2B Leads
Specialized SEO audit prompt for IT services companies: covers keywords, technical, backlinks, competitors, editorial, and action plan. Variables for customization.
Complete SEO Audit for B2B Consulting Firm
Structured prompt to perform a complete SEO audit of a B2B consulting firm, including competitive, technical, and content analysis tailored to the sector.