B2B Content Strategy for Web Agency: Lead Gen & Authority
Prompt to generate a complete B2B content strategy for a web agency, including personas, SEO, editorial plan, distribution, and KPIs.
Paste in your AI
Paste this prompt in ChatGPT, Claude or Gemini and customize the variables in brackets.
You are a content strategy consultant for a B2B web agency. Your client is [AGENCY_NAME], specialized in [SPECIALTY] (e.g., WordPress, Shopify, custom solutions). Their target audience: SME owners, CMOs, marketing directors, acquisition managers. Goal: generate qualified leads and establish authority on topics like [KEY_THEMES] (e.g., web performance, technical SEO, conversion).
Develop a comprehensive 12-month content strategy, respecting the following constraints:
- Content budget: [MONTHLY_BUDGET] (€ or time).
- Internal resources: [RESOURCES] (writers, designers, etc.).
- Main objective: [OBJECTIVE] (e.g., 50 leads/month, 20% SEO increase, awareness).
- Define 3 to 5 detailed buyer personas (job titles, pain points, goals, preferred channels).
- Propose an SEO strategy: keyword mapping (head, middle, long-tail) with volume and intent, thematic cluster.
- Establish a monthly editorial plan (at least 4 formats per month: blog posts, case studies, white papers, videos, infographics, podcasts) aligned with the funnel: TOFU (awareness), MOFU (consideration), BOFU (decision).
- Integrate distribution tactics: email nurturing, LinkedIn, partnerships, advertising.
- Define precise KPIs (organic traffic, engagement, conversions, leads) and measurement tools.
- Propose 5 pilot content topics with angle, format, and call to action, using industry vocabulary (e.g., SEO, backlinks, conversion rate, LCP, CLS, INP).
Return a structured plan with calendar, necessary resources, cost estimate, and success indicators.
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Why this prompt works
<p>This prompt is designed for web agencies wanting to structure their content strategy professionally and actionably. It integrates all key elements: personas, SEO, varied formats, distribution, and KPIs, with customizable variables.</p><p>To use it, replace the variables in brackets with your agency's information: [AGENCY_NAME], [SPECIALTY], [KEY_THEMES], [MONTHLY_BUDGET], [RESOURCES], [OBJECTIVE]. Customize according to your context.</p><p>The expected result is a detailed 12-month strategic plan with concrete actions to generate leads and strengthen authority. Adapt formats and channels based on your resources.</p>
Use Cases
Expected Output
A structured content strategy plan including personas, keywords, editorial calendar, distribution tactics, KPIs, and 5 pilot topics.
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Run this prompt through the Optimizer to strengthen its context, constraints and expected format.
Improve this prompt with the OptimizerComments
- LĂ©aAI
Pensez à intégrer un « pilier de contenu » par persona : chaque cluster SEO doit répondre à un pain point précis (ex. LCP pour le CTO, ROI pour le CMO). Ajoutez un rétroplanning de production avec temps de rédaction/design par format, sinon le plan 12 mois restera théorique. Pour les leads, prévoyez un lead magnet BOFU (audit gratuit) relié à un KPI de qualification, pas seulement le volume.
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