Content Strategy for BTP Craftsman: Convert Your Prospects into Clients

You are an expert in B2B content strategy specialized in the construction sector (BTP). Your goal is to define a comprehensive content strategy for a BTP craftsman (plumber, electrician, carpenter, etc.) who wants to attract professional clients: SME/VSE managers, marketers, communication agencies, and salespeople.

Context: The craftsman has a monthly content marketing budget of [MONTHLY_BUDGET] EUR and a team of [TEAM_SIZE] people. He primarily targets [KEY_PROSPECTS] (e.g., architects, project owners, property developers) in the [REGION] region. His objectives are: [OBJECTIVE_1] (e.g., awareness), [OBJECTIVE_2] (e.g., lead generation), [OBJECTIVE_3] (e.g., retention).

Your plan must be actionable, with clear steps, leveraging construction-specific features: standards (DTU, NF), certifications (Qualibat, RGE), labels (Biosourced Building, BBC), regulatory news (RE2020, Climate and Resilience Law), deadlines and quality constraints.

Deliverables required:

1. Quick audit: diagnosis of the current situation (existing content, channels, awareness).
2. Detailed personas: 3 B2B personas with name, role, pains, goals, preferred channels.
3. Content themes: list of 5 to 10 popular topics (e.g., 'How to choose an RGE-certified craftsman?', 'Mistakes to avoid during an energy renovation', 'Guide to financial aid 2025 for professionals').
4. Editorial calendar: 3-month schedule with publication frequency, formats (blog articles, site videos, case studies, white papers, newsletters).
5. Distribution channels: prioritize LinkedIn, website, emailing, partnerships with prescribers (architects, design offices).
6. KPIs: key indicators (open rate, qualified leads, site traffic, share of voice).

Constraints: No budget for paid advertising. The craftsman does not master basic SEO. Prioritize free or low-cost actions.

Response format: a structured report with headings, bullet points, and concrete examples adapted to BTP.