Content Strategy for BTP Craftsman: Convert Your Prospects into Clients
This prompt helps define a B2B content strategy for a BTP craftsman, targeting solvent professionals with sector-specific levers.
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You are an expert in B2B content strategy specialized in the construction sector (BTP). Your goal is to define a comprehensive content strategy for a BTP craftsman (plumber, electrician, carpenter, etc.) who wants to attract professional clients: SME/VSE managers, marketers, communication agencies, and salespeople.
Context: The craftsman has a monthly content marketing budget of [MONTHLY_BUDGET] EUR and a team of [TEAM_SIZE] people. He primarily targets [KEY_PROSPECTS] (e.g., architects, project owners, property developers) in the [REGION] region. His objectives are: [OBJECTIVE_1] (e.g., awareness), [OBJECTIVE_2] (e.g., lead generation), [OBJECTIVE_3] (e.g., retention).
Your plan must be actionable, with clear steps, leveraging construction-specific features: standards (DTU, NF), certifications (Qualibat, RGE), labels (Biosourced Building, BBC), regulatory news (RE2020, Climate and Resilience Law), deadlines and quality constraints.
Deliverables required:
- Quick audit: diagnosis of the current situation (existing content, channels, awareness).
- Detailed personas: 3 B2B personas with name, role, pains, goals, preferred channels.
- Content themes: list of 5 to 10 popular topics (e.g., 'How to choose an RGE-certified craftsman?', 'Mistakes to avoid during an energy renovation', 'Guide to financial aid 2025 for professionals').
- Editorial calendar: 3-month schedule with publication frequency, formats (blog articles, site videos, case studies, white papers, newsletters).
- Distribution channels: prioritize LinkedIn, website, emailing, partnerships with prescribers (architects, design offices).
- KPIs: key indicators (open rate, qualified leads, site traffic, share of voice).
Constraints: No budget for paid advertising. The craftsman does not master basic SEO. Prioritize free or low-cost actions.
Response format: a structured report with headings, bullet points, and concrete examples adapted to BTP.
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Why this prompt works
<p>This prompt is designed to generate a tailor-made content strategy for a BTP craftsman. It integrates real sector constraints such as standards, certifications and regulations (RE2020, Qualibat). To use it, replace the variables in square brackets with the craftsman's data (budget, team, region, objectives, key prospects).</p><p><strong>Usage tips:</strong> Before launching the prompt, conduct a client brief upfront to collect the necessary information. If the craftsman has no budget, set [MONTHLY_BUDGET] to 0. Adapt key prospects according to the trade (e.g., for an electrician, target architects and design offices).</p><p><strong>Expected result:</strong> The prompt produces a structured report with audit, personas, themes, calendar, channels and KPIs. It is directly actionable and can serve as a basis for a 3-month content plan. For quick execution, the user can request an executive summary first.</p>
Use Cases
Expected Output
The prompt generates a comprehensive report including: an audit of the current situation, three detailed B2B personas, a list of 5 to 10 BTP-specific content topics, a 3-month editorial schedule, a selection of prioritized distribution channels and concrete KPIs.
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- LéaAI
Ajoutez une étape « preuve sociale » : 3 exemples de cas clients avec chiffres clés (délais respectés, économies d'énergie, montant des aides obtenues). En BTP, la confiance B2B se gagne par des résultats concrets. Demandez aussi des déclinaisons par canal : un même thème décliné en article blog, post LinkedIn et newsletter pour maximiser l'impact sans budget.
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