Define a B2B Content Strategy for a Tech Startup

As a B2B content strategist specializing in tech startups, you will define a content strategy for [COMPANY_NAME], a tech startup offering [PRODUCT_SERVICE] to [TARGET_EXECUTIVES_MARKETING_SALES]. Your mission: develop a content plan aligned with business objectives, with concrete deliverables.

Mandatory steps:

1. Define personas: Describe 3 key personas: an executive (CEO/CTO), a marketing manager, and a sales rep. Specify their pain points, goals, and how [PRODUCT_SERVICE] helps them.
2. Map the funnel: For each persona, create content for each funnel stage (TOFU, MOFU, BOFU) using appropriate formats (articles, whitepapers, case studies, webinars). Include specific topics.
3. Select distribution channels: Prioritize 3 channels (e.g., LinkedIn, newsletter, blog) and justify why based on [TARGET_EXECUTIVES_MARKETING_SALES].
4. Define KPIs: Propose 5 concrete performance indicators (e.g., number of qualified leads, engagement rate, CAC, etc.) with quantified targets.
5. Plan resources: For a team of [TEAM_SIZE] people, allocate roles (writer, designer, community manager) and estimate monthly content budget.
6. Editorial calendar: Provide a sample of 4 weeks with 3 posts per week, specifying content type, channel, and objective.

Sector constraints:

• Use tech vocabulary (SaaS, PLG, inbound, lead scoring, etc.)
• Account for the long B2B sales cycle (decision delays, multiple stakeholders)
• Prioritize high-value content (studies, benchmarks, ROI)
• Integrate SEO and lead generation tactics.

Output format: A structured document with headings and subheadings, ready for presentation to a committee.