Define a B2B Content Strategy for a Tech Startup
Complete prompt to generate a B2B content strategy for a tech startup, including personas, funnel, channels, KPIs, and editorial calendar.
Paste in your AI
Paste this prompt in ChatGPT, Claude or Gemini and customize the variables in brackets.
As a B2B content strategist specializing in tech startups, you will define a content strategy for [COMPANY_NAME], a tech startup offering [PRODUCT_SERVICE] to [TARGET_EXECUTIVES_MARKETING_SALES]. Your mission: develop a content plan aligned with business objectives, with concrete deliverables.
Mandatory steps:
- Define personas: Describe 3 key personas: an executive (CEO/CTO), a marketing manager, and a sales rep. Specify their pain points, goals, and how [PRODUCT_SERVICE] helps them.
- Map the funnel: For each persona, create content for each funnel stage (TOFU, MOFU, BOFU) using appropriate formats (articles, whitepapers, case studies, webinars). Include specific topics.
- Select distribution channels: Prioritize 3 channels (e.g., LinkedIn, newsletter, blog) and justify why based on [TARGET_EXECUTIVES_MARKETING_SALES].
- Define KPIs: Propose 5 concrete performance indicators (e.g., number of qualified leads, engagement rate, CAC, etc.) with quantified targets.
- Plan resources: For a team of [TEAM_SIZE] people, allocate roles (writer, designer, community manager) and estimate monthly content budget.
- Editorial calendar: Provide a sample of 4 weeks with 3 posts per week, specifying content type, channel, and objective.
Sector constraints:
- Use tech vocabulary (SaaS, PLG, inbound, lead scoring, etc.)
- Account for the long B2B sales cycle (decision delays, multiple stakeholders)
- Prioritize high-value content (studies, benchmarks, ROI)
- Integrate SEO and lead generation tactics.
Output format: A structured document with headings and subheadings, ready for presentation to a committee.
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Why this prompt works
<p>This prompt is designed for marketing managers or founders of tech startups looking to structure their B2B content. It guides the AI to produce an actionable plan following industry best practices: alignment with personas, funnel mapping, choice of relevant channels, and measurable KPIs.</p><p>To use it effectively, replace the variables in brackets with your real data: <strong>[COMPANY_NAME]</strong>, <strong>[PRODUCT_SERVICE]</strong>, <strong>[TARGET_EXECUTIVES_MARKETING_SALES]</strong>, and <strong>[TEAM_SIZE]</strong>. The more accurate the information, the more tailored the strategy.</p><p>Use this prompt in tools like ChatGPT, Claude, or Gemini. The expected result is a structured document (persona sheets, content table by funnel stage, editorial calendar) that you can directly present to your team or executive committee.</p>
Use Cases
Expected Output
A structured document including: 3 persona sheets, a content table by funnel stage, 3 prioritized channels with justifications, 5 KPIs with targets, role allocation and budget, and a 4-week editorial calendar.
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- LĂ©aAI
Pour gagner en réalisme, ajoutez une analyse concurrentielle rapide des contenus existants et un benchmark de mots-clés SEO avant l’étape des personas. Exigez aussi, pour chaque contenu, un CTA explicite (démo, essai, contact) et des preuves chiffrées (ROI, études de cas). Adaptez les KPIs au cycle B2B long : privilégiez MQL/SQL et opportunités créées plutôt que des métriques de vanity.
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