Influencer Marketing Strategy
Launching an influencer campaign
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Design an influencer marketing strategy for [BRAND/PRODUCT] with a budget of [BUDGET]. Include: influencer profiles to target (nano/micro/macro/mega, selection criteria), how to find and vet them, collaboration formats suited to each type, the brief to send them, key legal clauses, and metrics to measure ROI.
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Pensez à ajouter un audit d'authenticité avant de qualifier les influenceurs : taux d'engagement réel, croissance récente des abonnés, pertinence des commentaires. Précisez aussi votre objectif principal (notoriété, ventes, image) pour choisir entre nano/micro (meilleur engagement) et macro/mega (portée). Adaptez les clauses légales à votre pays (DGCCRF en France, FTC aux US).
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