Employer Brand Strategy
Employer Branding
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Help me build an employer brand strategy for a [COMPANY_TYPE] aiming to attract [TARGET_PROFILES] in a highly competitive market. Define the Employee Value Proposition (EVP), priority distribution channels, content to produce, internal ambassadors to mobilize, and success metrics to track.
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Pour renforcer l’authenticité de votre EVP, basez-vous sur des verbatims d’entretiens de sortie et des enquêtes internes : les candidats repèrent vite un discours trop institutionnel. Variez aussi les canaux selon les personas (LinkedIn pour les cadres, Instagram/TikTok pour les profils créatifs ou juniors).
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