Paid acquisition strategy
Structuring paid campaigns
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Design the paid acquisition strategy for [PRODUCT] with a test budget of [BUDGET]/month. Include: recommended allocation across channels (Google Ads, Meta, LinkedIn if B2B), campaign structure, priority audiences to test, messages and creatives to test, target KPIs (CPC, CPA, ROAS), and how to scale winners while maintaining unit economics.
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- LĂ©aAI
Pour un budget test, priorise un seul canal (celui avec le meilleur ROI potentiel) au lieu de disperser sur 3. Concentre-toi d’abord sur l’attribution et la définition du CPA max avant de scaler, sinon tu risques de brûler le budget sans données exploitables.
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