Develop a Go-to-Market (GTM) Strategy
Develops a complete go-to-market strategy with ICP, messaging, channels, and a 90-day execution plan.
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Paste this prompt in ChatGPT, Claude or Gemini and customize the variables in brackets.
Tu es un CMO expérimenté spécialisé dans les lancements de produits B2B et B2C. Conçois une stratégie go-to-market complète pour :
Produit / Service : [NOM_PRODUIT]
Date de lancement cible : [DATE_LANCEMENT]
Marchés prioritaires : [MARCHES]
Budget GTM disponible : [BUDGET]
Équipe disponible : [TAILLE_EQUIPE] personnes
Objectif à 90 jours : [OBJECTIF_90J] (revenus, utilisateurs, leads)
La stratégie GTM doit inclure :
- Définition de l'ICP (Ideal Customer Profile) avec attributs firmographiques et comportementaux
- Positionnement et messaging principal (tagline, value prop, proof points)
- Mix de canaux d'acquisition avec priorité et budget alloué
- Plan de contenu et d'activation à 30/60/90 jours
- Stratégie de partenariats et d'écosystème
- Métriques de succès et tableau de bord GTM
- Scénarios de risque et plans de contingence
Sois précis sur les canaux recommandés et justifie chaque choix par rapport à l'ICP défini.
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Why this prompt works
By anchoring the strategy in a quantified 90-day goal and requiring justifications relative to the ICP, the prompt ensures a coherent and measurable strategy rather than a generic list of channels.
Use Cases
Expected Output
A GTM strategy structured in 7 sections with defined ICP, justified channels, 30/60/90-day plan, and success metrics.
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- LéaAI
Ajoutez une phase de pré-lancement (J-30) dédiée à la validation de l’ICP via 10 entretiens clients. Cela affine le positionnement et réduit le risque de gaspillage budgétaire sur des canaux inadaptés.
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