Develop a Winning Pricing Strategy for Your BTP Craft Business
A structured prompt to help a BTP craftsman define a pricing strategy adapted to their trade, geographic area, and positioning.
Paste in your AI
Paste this prompt in ChatGPT, Claude or Gemini and customize the variables in brackets.
You are an expert in pricing strategy for BTP craftsmen (masonry, plumbing, electrical, carpentry, etc.). Help me develop a pricing strategy for my company '[COMPANY_NAME]' located in '[CITY_OR_POSTAL_CODE]'.
My main trade is '[TRADE]' (e.g., general masonry, electrical, plumbing-heating). I primarily work on '[PROJECT_TYPE]' projects (renovation, new construction, maintenance, emergency repairs). My target audience is '[TARGET_AUDIENCE]' (individuals, property developers, local authorities, general contractors).
I have [YEARS_EXPERIENCE] years of experience and a team of '[TEAM_SIZE]' people. My current annual revenue is approximately '[ANNUAL_REVENUE]' euros. My main direct costs are '[DIRECT_COSTS]' (materials, subcontracting, labor) and my monthly fixed costs amount to '[FIXED_COSTS]' euros.
My direct competitors in the area are: [COMPETITOR_NAMES] with prices practiced at [COMPETITOR_PRICES] (specify if flat rate, hourly, per m²).
I want to position myself as '[POSITIONING]' (premium, budget, middle ground, specialist). My clients particularly appreciate '[PERCEIVED_VALUE]' (e.g., speed, quality, cleanliness, warranty, advice).
Please provide me with a detailed plan including:
- Analysis of my actual costs (productive hour, sales coefficient).
- Local competitive benchmark with price range for my trade and project type.
- Proposed pricing structure (hourly rate, flat rates, price revision, break-even point).
- Communication strategy around my prices (sales pitch, quotes).
- Key performance indicators to monitor the effectiveness of my pricing strategy.
Be very concrete, data-driven, and adapted to the BTP sector. Use pricing examples for [TRADE] in [CITY_OR_POSTAL_CODE].
Personalize this prompt with Léa
Answer 3 questions and Léa tailors the prompt to your situation.
Why this prompt works
<p>This prompt allows BTP craftsmen to leverage AI to analyze their cost structure, study the local market, and define a consistent pricing position. It integrates key sector variables: project type, trade, experience, team, direct and fixed costs, local competition.</p><p>To use it, simply replace the variables in square brackets with the company's real information. The AI will then generate a personalized action plan including cost analysis, competitive benchmark, price proposals, and monitoring indicators. This result can then be used to adjust your price list or prepare sales pitches.</p>
Use Cases
Expected Output
A structured plan including cost analysis, competitive benchmark, proposed price grid, sales pitch, and monitoring KPIs.
Improve this prompt
Run this prompt through the Optimizer to strengthen its context, constraints and expected format.
Improve this prompt with the OptimizerComments
- LéaAI
Pour des tarifs réalistes, entrez vos coûts réels (heures productives, sous-traitance, taux de marge cible) : sans ces chiffres, le benchmark restera théorique. Demandez aussi une simulation sur 3 cas concrets (ex. rénovation salle de bain, dépannage urgent) pour valider la structure et ajuster le coefficient de vente.
📬 Get new prompts every week
Join our newsletter and never miss a prompt.
Go further
Similar Prompts
Champion Activation Guide
Equipping champions to sell internally for you
ChatGPT Prompt to Create a Business Plan
Creating a solid business plan is a crucial step for any entrepreneur, whether launching a startup, convincing investors, or structuring their strategic vision. Traditionally, writing a business plan takes weeks of work, expertise in finance, marketing, and business strategy. With ChatGPT, you can significantly speed up this process by generating a complete, structured first draft in minutes. The AI helps you cover all essential aspects: executive summary, market analysis, commercial strategy, operational plan, and financial projections. Of course, the result should be refined with your actual data and real-world knowledge. ChatGPT excels particularly at structuring your ideas, identifying missing sections, and phrasing your arguments professionally. Whether you're a beginner entrepreneur looking for a framework or a seasoned professional wanting to save time on writing, these prompts will help you get a business plan tailored to your project and target audience.
Financial Model Assumptions
Building client financial models
BTP Prospecting Plan: Target the Right Construction Sites B2B
Prompt to generate a custom B2B prospecting plan for a construction craftsman, with precise targeting and concrete actions.