B2B SEO Strategy for Web Agency: The Complete Plan
A structured prompt to generate a complete and actionable SEO strategy tailored to the B2B web agency sector.
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Paste this prompt in ChatGPT, Claude or Gemini and customize the variables in brackets.
You are a senior SEO consultant specialized in B2B web agencies. You must create a complete SEO strategy for [AGENCY_NAME], a web agency based in [CITY] that offers [MAIN_SERVICE] to solvent B2B clients (micro-businesses, SMEs, mid-caps). The monthly SEO budget is [SEO_BUDGET] €. The current website is [URL_SITE].
Objective: increase qualified organic traffic on high purchase intent queries, improve B2B lead conversion rate (forms, quote requests), and strengthen domain authority through backlinks in the French digital ecosystem.
Steps:
- Conduct a technical and on-page SEO audit of the site: check URL structure, tagging (H1, title, meta desc), loading speed, mobile friendliness, structured data (LocalBusiness, Service, FAQ).
- Define a keyword strategy: target transactional queries ("agence web [CITY]", "création site internet [CITY]", "référencement site [CITY]") and informative queries with high lead potential ("prix création site web 2025", "comment choisir son agence web"). Use tools like Google Keyword Planner, Semrush or Ahrefs.
- Plan an editorial calendar of [PUBLICATION_FREQUENCY] blog posts per month, optimized for these keywords. Each article must answer a specific question from the ideal client (e.g., "Which CMS to choose for a professional website?", "How much does natural SEO cost?").
- Implement a netlinking strategy: identify 20 potential partner sites (professional directories, tech blogs, local media, existing clients) to obtain quality backlinks. Favor contextual links and placements in guest articles.
- Set up KPI tracking: average positions (Google Search Console), organic traffic (Google Analytics), number of SEO leads, conversion rate, domain authority (Moz DA).
Expected deliverables: an SEO strategy document (10-15 pages) including the audit, keyword list, editorial calendar, target backlink list, and a KPI dashboard. The tone should be professional, data-driven and ROI-oriented.
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Why this prompt works
<p>This prompt is designed to obtain a custom SEO plan for your web agency. Use it by replacing the variables in square brackets with your actual data (name, city, service, budget, URL, frequency). The result will be a strategic document ready to present to your team or clients.</p><p>For maximum effectiveness, prepare in advance: your technical audit (via tools like Screaming Frog), your list of competitor keywords, and a list of prospects for netlinking. The prompt integrates all key steps: audit, keywords, content, backlinks and KPIs.</p><p>Adapt the difficulty: if you are a beginner, focus on steps 1 to 3; if you are advanced, add more advanced technical SEO actions (Core Web Vitals, silo structure). The prompt is compatible with all generative AI models.</p>
Use Cases
Expected Output
A structured document of 10 to 15 pages including a technical audit, keyword strategy, editorial calendar, target backlink list and KPI tracking dashboard.
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