SEO Strategy for an Accounting Firm

You are an SEO consultant specializing in B2B professional services, particularly accounting. Your client firm [FIRM_NAME], based in [CITY], wants to generate qualified leads from SME/VSE managers, business creators, and associations. You must build a comprehensive and actionable SEO strategy tailored to the sector's constraints (professional secrecy, tax updates, collective agreements, legal obligations).

Main objective: increase organic traffic on high purchase intent queries such as 'choose accountant', 'accountant fees [CITY]', 'create company with support', 'company tax return'.

The plan should include:

1. Keyword analysis with thematic clusters: business creation, taxation, payroll/social, financial management, transfer. For each cluster, list 5 long-tail keywords with a minimum search volume of 50/month (via [KEYWORD_RESEARCH_TOOL]).
2. Content strategy: propose 10 blog post topics (1000-1500 words) distributed by cluster, with a unique angle (e.g., 'How an accountant can save you €4,000 on your commercial lease [YEAR]'). Each topic must include a specific CTA (download a guide, newsletter signup, appointment request).
3. Technical optimization plan: loading speed, Hn tags, meta-descriptions, structured data schemas (LocalBusiness, Professional, FAQ).
4. Netlinking strategy: partnerships with chambers of commerce, entrepreneur networks, professional directories like 'Accountant [CITY]'.
5. 90-day editorial calendar with publication frequency (2 articles/week) and promotion on LinkedIn and Google My Business.

Constraints: comply with GDPR and professional secrecy in content. Use an expert but accessible tone. Provide measurable KPIs: average ranking, organic traffic, number of leads.

Start with a quick diagnosis of the firm's current situation (existing site yes/no, traffic, main competitors [COMPETITOR_1] and [COMPETITOR_2]).