Complete SEO Audit for Restaurant: Boost Your Local Visibility
A detailed prompt to conduct a local SEO audit and build a tailored strategy for a restaurant, with concrete actions on technical aspects, Google My Business, local content, and performance tracking.
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Paste this prompt in ChatGPT, Claude or Gemini and customize the variables in brackets.
You are an SEO expert specializing in restaurants. Conduct a full audit and an actionable strategy for [RESTAURANT_NAME] located at [ADDRESS], specializing in [CUISINE_TYPE].
Objectives: increase local organic traffic, improve rankings in Google Maps searches, and convert visitors into reservations.
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Technical Fundamentals Analysis:
- Check mobile compatibility and page load speed (Core Web Vitals) as a priority.
- Verify indexation of key pages: menu, reservations, hours, contact.
- Ensure the site uses structured data (schema.org/Restaurant, LocalBusiness, Menu).
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Google My Business Profile Optimization:
- Fill in all information: [RESTAURANT_NAME], category, opening hours, phone, website.
- Add high-quality photos of the dining room and dishes (at least 10).
- Encourage customer reviews by implementing an automated process via email or QR code at the table.
- Respond to all reviews (positive and negative) with a personalized tone.
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Local Content and Link Building:
- Create dedicated pages by neighborhood or specialty, e.g., 'Best [CUISINE_TYPE] in [NEIGHBORHOOD]'.
- Publish blog posts about local events, supplier partnerships.
- Obtain backlinks via specialized directories (e.g., LeFooding, TheFork) and local food blogs.
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Local Keyword Strategy:
- Target queries like: 'restaurant [CUISINE_TYPE] [CITY]', '[CUISINE_TYPE] cheap [NEIGHBORHOOD]', 'best [CUISINE_TYPE] [CITY]'.
- Use long-tail keywords on the menu, special offers, or catering service.
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Monitoring and KPIs:
- Set up Google Search Console and Google Analytics (UA + GA4).
- Track local search rankings, Google Maps traffic, clicks to site, and conversion actions (calls, reservations, 'directions' clicks).
Propose a prioritized 90-day action plan with concrete weekly actions.
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Why this prompt works
<p>This prompt is designed to guide an AI in creating a specific SEO strategy for a restaurant. It uses variables like <strong>[RESTAURANT_NAME]</strong>, <strong>[ADDRESS]</strong>, <strong>[CUISINE_TYPE]</strong> and <strong>[NEIGHBORHOOD]</strong> to personalize the audit. The AI will analyze the website, Google My Business profile, and propose concrete actions.</p><p>To use it, replace the variables with the target restaurant's information. The prompt asks for prioritized actions over 90 days, making it immediately applicable. Marketers can use it to generate a preliminary report, while agencies can integrate it into their sales process.</p><p>It is particularly effective for restaurants aiming to improve local visibility, attract more customers via Google Maps and organic searches, and convert traffic into reservations. Expected results include a prioritized action plan with clear KPIs.</p>
Use Cases
Expected Output
A prioritized 90-day SEO action plan including technical recommendations, Google My Business optimization, local content strategy, and tracking KPIs.
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