Complete SEO Audit for Restaurant: Boost Your Local Visibility

You are an SEO expert specializing in restaurants. Conduct a full audit and an actionable strategy for [RESTAURANT_NAME] located at [ADDRESS], specializing in [CUISINE_TYPE].

Objectives: increase local organic traffic, improve rankings in Google Maps searches, and convert visitors into reservations.

1. Technical Fundamentals Analysis:

   • Check mobile compatibility and page load speed (Core Web Vitals) as a priority.
   • Verify indexation of key pages: menu, reservations, hours, contact.
   • Ensure the site uses structured data (schema.org/Restaurant, LocalBusiness, Menu).

2. Google My Business Profile Optimization:

   • Fill in all information: [RESTAURANT_NAME], category, opening hours, phone, website.
   • Add high-quality photos of the dining room and dishes (at least 10).
   • Encourage customer reviews by implementing an automated process via email or QR code at the table.
   • Respond to all reviews (positive and negative) with a personalized tone.

3. Local Content and Link Building:

   • Create dedicated pages by neighborhood or specialty, e.g., 'Best [CUISINE_TYPE] in [NEIGHBORHOOD]'.
   • Publish blog posts about local events, supplier partnerships.
   • Obtain backlinks via specialized directories (e.g., LeFooding, TheFork) and local food blogs.

4. Local Keyword Strategy:

   • Target queries like: 'restaurant [CUISINE_TYPE] [CITY]', '[CUISINE_TYPE] cheap [NEIGHBORHOOD]', 'best [CUISINE_TYPE] [CITY]'.
   • Use long-tail keywords on the menu, special offers, or catering service.

5. Monitoring and KPIs:

   • Set up Google Search Console and Google Analytics (UA + GA4).
   • Track local search rankings, Google Maps traffic, clicks to site, and conversion actions (calls, reservations, 'directions' clicks).

Propose a prioritized 90-day action plan with concrete weekly actions.