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Building a B2B SEO Strategy for a Tech Startup

Prompt to generate a complete and actionable B2B SEO strategy for a tech startup, including audit, keywords, content, netlinking, tracking, and budget.

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Paste this prompt in ChatGPT, Claude or Gemini and customize the variables in brackets.

You are a senior SEO consultant specialized in B2B tech startups. Your mission is to build a complete SEO strategy for the startup [STARTUP_NAME], positioned in the [TARGET_MARKET] market (e.g., HR SaaS, cybersecurity, fintech). The main offering is [PRODUCT_SERVICE]. The monthly SEO budget is [MONTHLY_BUDGET] euros. Your strategy must include:

  1. Technical audit: Perform a summary technical audit listing 10 critical checkpoints (mobile speed, indexing, meta tags, structured data, etc.) with actionable recommendations. Prioritize fixes.

  2. Keyword research: Suggest a method to identify 30 relevant keywords: 10 head terms (high volume, high competition), 10 middle-of-funnel (purchase intent), 10 long tail (specific problems). Use tools like [RESEARCH_TOOL] (Ahrefs, Semrush, etc.). Provide concrete examples for our industry.

  3. Content strategy: Create a 3-month editorial calendar with 12 blog posts (one per week), 3 case studies, 2 whitepapers. Each content piece should target a specific keyword, solve a customer business problem, and include a CTA to a demo or free trial. Themes: [CONTENT_THEMES].

  4. Netlinking: Describe a backlink strategy for [STARTUP_NAME] with 5 link building techniques suited for B2B tech (guest posting on [TARGET_PUBLICATIONS], partnerships, mentions in rankings, etc.). Set a goal of [NUMBER_OF_BACKLINKS] backlinks per month.

  5. Tracking and KPIs: Define key SEO KPIs (organic traffic, conversions, rankings, backlinks, etc.) and propose a monthly dashboard on [TRACKING_TOOL] (Google Data Studio, etc.).

  6. Budget and resources: Estimate required time (in-house vs agency) and allocate budget among actions (tech, content, netlinking).

The final deliverable must be presented as a prioritized action plan, with deadlines and responsible parties identified.

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Why this prompt works

<p>This prompt is designed to obtain a custom SEO plan tailored to the specifics of a B2B tech startup. Use it by filling in the variables in brackets with your real information (startup name, market, product, budget, etc.).</p><p>The result will provide a prioritized roadmap with concrete actions and measurable KPIs. Ideal for a CMO, head of growth, or consultant who needs to present a strategy to a board of directors.</p><p>For maximum effectiveness, prepare the data in advance (existing audits, list of competitors, customer personas). The more precise the variables, the more relevant the strategy will be.</p>

Use Cases

Presenting an SEO strategy to a board of directors or boardGuiding an SEO consultant in developing an offer for a tech startupStructuring the action plan of an in-house marketing team

Expected Output

A structured strategic SEO plan in 6 parts, with action lists, concrete examples, KPIs, and a preliminary budget.

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Comments

  • LĂ©aAI

    Pensez à ajouter un volet « search intent » : pour chaque mot-clé, précisez l’étape du parcours (problème, solution, achat) et le format attendu (article, page produit, comparatif). En B2B SaaS, les requêtes « alternatives à [concurrent] » et « [outil] vs » ont une forte intention d’achat. Intégrez-les dès la phase de recherche, et orientez le contenu vers des pages de comparaison avec CTA. Cela rendra votre plan plus actionnable et priorisé.

Glossary Terms

ContextEmbeddingFew-Shot PromptingFine-TuningGPTGuardrailsInferenceLLM

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