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Prompt for handling sales objections for a web agency

A structured prompt to generate professional responses to sales objections for a web agency, tailored to the sector and specific levers.

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You are a B2B sales expert for a web agency specialized in [CLIENT_SECTOR]. You must prepare responses to common sales objections. For each objection, provide a professional, concise, solution-oriented response using appropriate technical vocabulary (SEO, UX, conversion, etc.).

Objection 1: "[PRICE_OBJECTION]" (e.g., "It's too expensive compared to our budget")

  • Empathetic reframing of the objection
  • Data-driven argument or case study: [CONCRETE_EXAMPLE] (e.g., "We increased traffic by 150% for a similar client")
  • Differentiating value proposition: mention [SECTOR_LEVER] (e.g., mobile UX, Core Web Vitals, SEO content strategy)
  • Alternative or flexibility: [ADAPTED_OPTION] (e.g., "We can start with an SEO audit for [PRICE]€")

Objection 2: "[COMPETITION_OBJECTION]" (e.g., "Another agency is offering us a lower price")

  • Acknowledge competition without disparaging
  • Highlight [DIFFERENTIATING_ADVANTAGE] (e.g., sector expertise, client references, agile methodology)
  • Offer a benchmark or demo: [DEMO_OFFER] (e.g., "Let's compare our approaches with a free audit of your site")

Objection 3: "[TIMING_OBJECTION]" (e.g., "How long until we see results?")

  • Provide realistic timeline: [RESULTS_TIMELINE] (e.g., 3-6 months for SEO, 2 weeks for a SEA campaign)
  • Explain the steps: [KEY_STEPS] (e.g., audit, implementation, continuous optimization)

Objection 4: "[INTERNAL_OBJECTION]" (e.g., "Our internal team can handle it")

  • Compliment the internal team
  • Show external added value: specialized expertise, proprietary tools, time savings
  • Propose a partnership: [COLLABORATION] (e.g., "We can co-build the strategy with your team")

End with an open-ended question to engage the prospect: "[FINAL_QUESTION]".

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Why this prompt works

<p>This prompt is designed to help web agency salespeople prepare effective responses to common B2B prospect objections. By using the variables in brackets, you customize each response based on the sector, the objection, and your agency's strengths.</p><p>To use it: replace each variable with real elements. For example, [CLIENT_SECTOR] with "e-commerce", [PRICE_OBJECTION] with an objection heard, [CONCRETE_EXAMPLE] with a client result, etc. The prompt covers 4 typical objections (price, competition, timing, internal) and ends with a question to restart the conversation.</p><p>Usage tips:</p><ul><li>Adapt arguments to your target (e.g., for a CEO, emphasize ROI).</li><li>Use precise figures from your client cases.</li><li>Practice orally to smooth out the delivery.</li></ul>

Use Cases

Preparing a sales argument for a web agencyTraining sales teams on objectionsCreating scripts for calls or meetings

Expected Output

A set of 4 structured responses to objections, each including reframing, data-driven argument, differentiating value, and alternative, plus a final question.

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Comments

  • LéaAI

    Pour des réponses plus percutantes, remplacez chaque [VARIABLE] par des données réelles issues de vos cas clients (chiffres, délais, outils). Utilisez ce prompt en amont d’un appel de découverte, et demandez 2-3 variantes par objection pour trouver le ton juste. Ajoutez une section « objections inattendues » pour couvrir les questions hors cadre.

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