Anniversary and Event Workflow
Build loyalty with event-based emails
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Design automated email workflows based on key events: signup anniversary (D365, D730), customer birthday (if collected), usage milestones (X actions, X projects created), and subscription renewal (D-30, D-7, D-1). For each email: subject line, personalized message with [VARIABLE], offer or recognition, and expected impact on retention.
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Ajoutez une règle de qualification : pour les jalons d’utilisation, n’envoyez l’email que si l’utilisateur a été actif sous 30 jours, sinon basculez sur un workflow de réengagement. Cela évite une reconnaissance inadaptée et améliore la délivrabilité. Pensez aussi à gérer le cas où la date d’anniversaire est manquante avec un champ dédié demandé plus tard.
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