Write a re-engagement email
Re-engage inactive subscribers
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Write a re-engagement email for subscribers who have not opened an email in [90/180] days. The email should: acknowledge the silence without being passive-aggressive, lead with the best content they missed, remind them of the value of the newsletter, make it easy to update preferences, and include a clear 'stay or leave' CTA. Subject line must cut through a crowded inbox.
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Pour éviter un email générique, injectez directement dans le prompt les 2-3 titres réels de vos meilleurs contenus récents plutôt que de laisser l'IA les inventer. Puis ajoutez : « Adoptez un ton décontracté, comme un ami qui reprend contact après une pause. » Cela force l'IA à ancrer l'email dans votre univers éditorial et évite le syndrome « Cher abonné ».
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