Write a referral program email
Launch referral programs via email
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Write an email to existing customers inviting them to join [brand]'s referral program. The incentive is [describe: e.g., '$20 credit for each referral who purchases']. Include: why we are launching this (frame it as a reward for loyalty), exactly how the program works (simple steps), the referral link or code placement, social sharing options, and answers to the top 2-3 questions before they are asked. Keep it celebratory, not transactional.
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