Write copy for different funnel stages
Write stage-appropriate emails
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Write 3 email versions for [product] at different funnel stages: (1) Top-of-funnel (subscriber just joined): educate on the problem, no product pitch, build trust. (2) Middle-of-funnel (has engaged with content): introduce the product as the solution, benefits-focused, case study. (3) Bottom-of-funnel (visited pricing page): direct pitch, social proof heavy, urgency, strong CTA. Keep each under 250 words.
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Pour éviter que vos emails ne sonnent "génériques", personnalisez le ton selon l'étape : dans le haut du tunnel, utilisez un langage pédagogique et empathique (ex. "Nous savons que..."), dans le bas du tunnel, un ton plus direct avec chiffres précis (ex. "+30% de conversion"). Cela renforce la cohérence du parcours.
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