P

How to Write a Newsletter with Perplexity

Perplexity is an AI-powered search engine that revolutionizes the way we collect and synthesize information. For newsletter writing, it is a particularly powerful tool: it allows you to search for reliable sources, summarize complex trends, and generate structured drafts in minutes. Whether you produce a weekly newsletter on tech, marketing, or your industry, Perplexity saves you hours of monitoring and writing. In this tutorial, you will learn how to leverage Perplexity to produce a professional, well-sourced, and engaging newsletter, from initial research to the final version ready to be sent to your subscribers.

Prerequisites

  • 1.A Perplexity account (free or Pro for deeper results)
  • 2.A defined subject or theme for your newsletter
  • 3.A subscriber list and an email sending tool (Mailchimp, Brevo, ConvertKit, etc.)
  • 4.A clear idea of your target audience and their interests

Steps

1

Define the theme and research current trends

Start by using Perplexity to identify relevant current topics for your audience. Conduct a broad search on your topic to spot trends, recent news, and original angles. Perplexity will provide sourced answers with links to original articles, allowing you to verify the reliability of information and build your documentary base.

What are the 5 most important trends in [YOUR_TOPIC] this week? Give me a summary of each trend with the main sources.

Tip: Use Perplexity's 'Pro' mode for deeper searches and more detailed answers. You can also specify the time period to get only recent information.
2

Deepen each topic and collect key data

For each selected topic, ask follow-up questions to Perplexity to obtain figures, expert quotes, and detailed analyses. The advantage of Perplexity is its ability to maintain conversation context: you can build on previous responses to delve into a specific angle. Note standout statistics and quotes that will strengthen the credibility of your newsletter.

Deepen the topic [CHOSEN_TOPIC]: give me the recent key figures, opinions from recognized experts, and concrete implications for [YOUR_AUDIENCE]. Cite your sources.

Tip: Create a dedicated conversation thread per topic in Perplexity. This allows you to keep an organized history and easily go back to your research.
3

Generate a structure and a first draft

Ask Perplexity to help structure your newsletter by providing the context of your audience and the desired tone. Specify the format you usually use (editorial + 3 columns, commented list of links, in-depth analysis, etc.). Perplexity will generate a structured draft that you can then personalize with your voice and editorial style.

Write a newsletter draft on [TOPIC] for an audience of [AUDIENCE_DESCRIPTION]. Structure: a catchy 3-line editorial, then 3 sections with title, 2-3 sentence summary, and a key takeaway. Tone: [PROFESSIONAL/CASUAL/EXPERT]. Integrate the following data: [paste your notes from previous steps].

Tip: Never ask Perplexity to write the final version directly. Use it for the draft and structure, then add your personal touch. This is what differentiates a good newsletter from generic content.
4

Write hooks and email subject lines

Your email subject line and first sentence determine your open rate. Use Perplexity to generate multiple variations of subject lines and hooks by giving it the context of your content. Ask it to apply proven copywriting techniques (curiosity, urgency, direct benefit, numbers). Then select the best options and adapt them to your style.

Generate 10 impactful email subject lines for a newsletter on [TOPIC]. Use varied techniques: curiosity, striking number, question, direct benefit, hot news. Maximum 50 characters per subject line. Then propose 3 different opening sentences to start the newsletter.

Tip: Systematically A/B test 2 different subject lines on your emailing tool. Over time, you will identify the formulas that work best with your specific audience.
5

Check sources, finalize, and format

Before sending your newsletter, use Perplexity to verify the key information you included. Copy-paste your main claims and ask for fact-checking. Perplexity will cross-reference sources to confirm or correct your data. Take this opportunity to ask it to add links to the original sources for your readers to consult. Finally, re-read your personalized draft and integrate it into your sending tool.

Verify the following claims and indicate whether they are accurate, with corresponding sources: [paste your key claims]. Flag any outdated or incorrect information and suggest a corrected, sourced version.

Tip: Always add at least 2-3 links to reliable sources in your newsletter. This strengthens your credibility and provides added value to readers who want to delve deeper into a topic.

Common mistakes to avoid

  • ✗Publishing the text generated by Perplexity without rewriting it in your own voice — your readers subscribe for YOUR perspective, not for a generic AI summary
  • ✗Not checking the sources cited by Perplexity — although reliable, the tool can sometimes misinterpret or date information
  • ✗Overloading the newsletter with too many topics instead of focusing on 2-3 well-developed themes
  • ✗Forgetting to add a clear call to action (reply to the email, share, sign up for an event) at the end of each edition
  • ✗Using Perplexity only for writing when it is especially powerful for the research and monitoring phase

FAQ

Is Perplexity free enough to write a quality newsletter?
The free version of Perplexity is sufficient for simple newsletters with 2-3 topics. However, the Pro version offers deeper searches, access to more powerful models, and unlimited Pro queries, which is a real time-saver if you publish regularly. For a professional weekly newsletter, the Pro investment ($20/month) quickly pays off in time saved.
How long does it take to produce a newsletter with Perplexity?
With Perplexity, you can reduce newsletter production time from 3-4 hours to about 1 hour. Research and monitoring, which usually take the most time, are significantly accelerated. Allow 20 minutes for research, 20 minutes for a structured draft, and 20 minutes for personalization and final formatting.
How can I prevent my newsletter from sounding like AI-generated content?
The key is to use Perplexity as a research assistant, not as the final writer. Always add your personal opinions, anecdotes from your experience, strong stances, and a unique tone. The best newsletter creators use AI for the information gathering phase and write the editorial layer themselves, which gives the content its unique value.

Related tutorials

How to do monitoring with PerplexityHow to write a blog post with PerplexityHow to write a newsletter with ChatGPT

How to use this prompt

  1. Copy the prompt with the button above.
  2. Paste it into ChatGPT, Claude or your favorite AI assistant.
  3. Replace the bracketed variables with your details, then refine the result.

About Prompt Guide

Prompt Guide is a free library of 2500+ ready-to-use prompts for ChatGPT, Claude and other AIs, with guides to learn prompting and tools to build and optimize your own prompts.

Prompt libraryLearn promptingPrompt builderPrompt optimizer

More tutorials

How to Write a Press Release with DALL-E

DALL-E, the AI image generation tool developed by OpenAI, can transform your press release creation by adding

How to Write a Press Release with GitHub Copilot

Writing an effective press release requires rigor: precise structure, professional tone, and well-organized key information. GitHub Copilot, the AI assistant integrated into your code editor, can help you with this task even outside of software development. Thanks to its text generation capabilities, Copilot helps you structure your press release, craft compelling hooks, and adhere to journalistic conventions. In this tutorial, you will learn to use GitHub Copilot step by step to produce a complete press release, from the headline to the boilerplate, including the body text and executive quote. Whether you are a communications manager, entrepreneur, or freelancer, this method will save you valuable time while maintaining a professional quality level.

How to Write a Professional Bio with GitHub Copilot

Writing a compelling professional bio is a delicate exercise that requires finding the right balance between expertise, personality, and conciseness. GitHub

How to Write a Report with ChatGPT

Writing a professional report can be time-consuming and complex. ChatGPT allows you to significantly speed up this process by helping you str

How to Write a Report with GitHub Copilot

GitHub Copilot, GitHub's AI-powered coding assistant, is not limited to programming. It can also help you write professional reports

How to Write a Report with Perplexity

Perplexity is an AI-powered conversational search engine that revolutionizes how we access information.

Get new prompts every week

Join our newsletter.