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How to Write Prospecting Emails with Gemini

Email prospecting remains one of the most effective ways to grow your business, but writing impactful and personalized messages takes a considerable amount of time. Gemini, Google's artificial intelligence, can radically transform your approach by helping you create compelling prospecting emails in minutes. Whether you are targeting B2B decision-makers, SMEs, or large accounts, Gemini allows you to structure your messages, personalize your approach according to the prospect's profile, and optimize your response rates. In this tutorial, you will learn how to use Gemini step by step to generate professional prospecting email sequences tailored to your target and offer, while avoiding the classic pitfalls of cold emailing.

Prerequisites

  • 1.A Google account with access to Gemini (gemini.google.com)
  • 2.A clear understanding of your offer, target, and value proposition
  • 3.A list of identified prospects with their names, positions, and companies
  • 4.A basic understanding of cold emailing best practices (GDPR, opt-out)

Steps

1

Define your target and value proposition

Before asking anything to Gemini, you need to provide it with a precise context. Start by describing your company, your offer, and the exact profile of your ideal prospect. The more detailed the briefing, the more relevant and personalized the generated emails will be. Include the target industry, company size, decision-maker position, and the main problem you solve.

I am [YOUR_POSITION] at [COMPANY_NAME]. We offer [OFFER_DESCRIPTION] that allows [TARGET_CLIENT_TYPE] to [MAIN_BENEFIT]. Our ideal prospect is [DECISION_MAKER_POSITION] at a company of [SIZE/INDUSTRY] facing the following problem: [IDENTIFIED_PROBLEM]. Keep this context in mind for the rest of our conversation on writing prospecting emails.

Tip: Add concrete examples of results achieved with existing clients — Gemini will naturally reuse them in emails to strengthen credibility.
2

Generate a compelling first email hook

The first email is the most critical: you have a few seconds to capture the prospect's attention. Ask Gemini to write a short email focused on the prospect's problem rather than your product. The goal is not to sell immediately, but to get a response or a meeting. Specify the desired tone (professional, direct, conversational) and maximum length.

Write a cold prospecting email for [PROSPECT_FIRST_NAME], [POSITION] at [COMPANY]. The email must be at most 120 words, have a catchy subject line under 50 characters, start with a personalized observation about the prospect's company, present our value in one sentence, and end with a simple call-to-action (proposal for a 15-minute call). Tone: professional but human, not salesy. Avoid generic phrases like 'I hope you're doing well.'

Tip: Ask Gemini to generate 3 variants of email subject lines — you can then A/B test which one gets the best open rate.
3

Create a follow-up sequence of 3 emails

One email is almost never enough. The best prospecting campaigns include 3 to 5 follow-ups spaced a few days apart. Ask Gemini to create a complete sequence with different angles for each follow-up: value addition, social proof, gentle urgency. Each email should be readable independently in case the prospect hasn't seen the previous ones.

Based on the first email generated, create a sequence of 3 follow-up emails spaced 3, 5, and 7 days apart. Follow-up email 1: provide a useful resource (article, case study, statistic) related to the prospect's problem. Follow-up email 2: mention a concrete result achieved with a similar client (invent a realistic example). Follow-up email 3: short and direct final follow-up with a closed question. Each email must be less than 100 words and have its own subject line.

Tip: Specify to Gemini to vary formats: the first can be a paragraph, the second include a key figure in bold, the third be ultra-short (3-4 lines).
4

Personalize emails for each prospect

Personalization is the number one factor in cold emailing response rates. Use Gemini to quickly adapt your template for each prospect by incorporating specific elements: company news, recent LinkedIn post, fundraising, ongoing hiring. You can even ask Gemini to search for this information if you use Gemini with access to Google Search.

Here is the information about my next prospect: [NAME], [POSITION], [COMPANY], [INDUSTRY]. Additional information: [paste an excerpt from their LinkedIn page, a recent article about the company, or relevant news]. Adapt our email template by naturally integrating these personalization elements in the first 2 lines. The hook should show that I have done research on their company without being intrusive.

Tip: Activate the Google Search extension in Gemini so it can automatically search for recent information about the prospect's company.
5

Optimize and test your emails before sending

Before sending your sequence, use Gemini as a critical reviewer. Ask it to analyze your emails from the prospect's perspective, identify weaknesses, and suggest improvements. Also check that your emails will pass spam filters by avoiding certain trigger words and following technical best practices.

Analyze this prospecting email sequence by putting yourself in the prospect's shoes ([POSITION] at a [INDUSTRY] company):

[Paste the complete sequence]

For each email, rate out of 10: clarity of message, relevance of hook, strength of call-to-action, risk of ending up in spam. Identify words or phrases that could trigger spam filters. Propose an improved version for each email that scores below 7/10.

Tip: Also ask Gemini to check that your emails comply with GDPR: mention of contact source, unsubscribe link, and clear identification of the sender.

Common mistakes to avoid

  • ✗Writing emails that are too long (over 150 words) — prospects don't read blocks of text; aim for 80 to 120 words maximum for the first contact
  • ✗Talking about your product in the first sentence instead of focusing on the prospect's problem — Gemini will replicate this error if your prompt is centered on your offer rather than the customer's pain point
  • ✗Using the same generic email for all prospects without personalization — even with Gemini, a non-adapted template will immediately be identified as mass mailing
  • ✗Neglecting the email subject line — it's the element that determines whether your message will be opened; always ask Gemini to propose several variants
  • ✗Forgetting to include a clear and single call-to-action — each email should have one specific request (a call, a reply, a click)

FAQ

Can Gemini send prospecting emails directly?
No, Gemini is a content generation tool and cannot send emails for you. You need to copy the generated emails into your emailing tool (Gmail, Lemlist, Woodpecker, etc.). However, if you use Gemini within Google Workspace, you can easily transfer the content to Gmail for manual or semi-automated sending.
How many follow-up emails should be planned in a sequence?
Data shows that 3 to 5 follow-ups are optimal. Beyond that, the marginal response rate becomes very low, and you risk annoying the prospect. Ask Gemini to create a sequence of 4 emails (1 initial + 3 follow-ups) with different angles and increasing spacing (D+3, D+6, D+10). The last email should be a break-up follow-up that gives the prospect one last chance to respond.
Don't Gemini-generated emails sound too artificial?
The risk exists if you use overly vague prompts. To achieve a natural tone, specify the desired level of formality in your prompt, provide examples of emails you have written yourself, and ask Gemini to avoid clichéd marketing phrases. Always review the generated emails and add your personal touch before sending — Gemini is a writing assistant, not a replacement for your voice.

Related tutorials

How to write prospecting emails with ChatGPTHow to write prospecting emails with ClaudeHow to create a marketing strategy with GeminiHow to write SEO content with Gemini

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