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How to Write Prospecting Emails with Sora

Email prospecting remains one of the most effective ways to grow your business, but standing out in a crowded inbox is a real challenge. Sora, OpenAI's video generation tool, allows you to create personalized and impactful videos that you can integrate into your prospecting emails to capture your prospects' attention. By combining a well-crafted written message with a Sora-generated video, you multiply your chances of getting a response. This tutorial guides you step by step to write prospecting emails enriched with Sora videos, from defining your target to final delivery. You will learn how to structure your messages, generate suitable videos, and optimize your open and response rates.

Prerequisites

  • 1.An OpenAI account with access to Sora
  • 2.A list of qualified prospects with their email addresses
  • 3.A clear value proposition for your product or service
  • 4.An email sending tool (Gmail, Mailchimp, Lemlist or equivalent)

Steps

1

Define Your Target and Value Proposition

Before writing anything, precisely identify the profile of your ideal prospect (sector, job title, company size) and formulate your value proposition in one sentence. This step is crucial because it determines the tone, the email content, and the type of video you will generate with Sora. Segment your prospect list by persona to personalize each approach.

I sell [YOUR_PRODUCT_SERVICE] to [CLIENT_TYPE]. My value proposition is [MAIN_BENEFIT]. Write a prospecting pitch in 2 sentences maximum, client-benefit oriented, for a cold email aimed at a [PROSPECT_JOB_TITLE] in the [SECTOR] sector.

Tip: Test several value proposition angles on a small sample before launching a large-scale campaign.
2

Write the Body of the Prospecting Email

Structure your email in four parts: a personalized hook (reference to the prospect's company or sector), identification of a problem your prospect faces, your solution briefly presented, and a clear call to action. The email should remain short (100-150 words maximum) and make them want to watch the Sora video you will integrate.

Write a cold prospecting email of 120 words maximum for [PROSPECT_NAME], [JOB_TITLE] at [COMPANY]. Context: [IDENTIFIED_PROBLEM]. My offer: [SOLUTION]. The email must include a personalized hook, mention a specific pain point in their sector, and end with a CTA inviting them to watch a short demo video. Professional but human tone, no jargon.

Tip: Avoid generic phrases like 'I am reaching out to you.' Get straight to the point with a hook that shows you know the prospect.
3

Generate a Personalized Video with Sora

Use Sora to create a short video (15 to 30 seconds) that visually illustrates your value proposition or demonstrates your product in action. The video should be impactful, professional, and complementary to the email text. Adapt the visual style to the prospect's sector: corporate for finance, dynamic for tech startups, minimalist for luxury.

Generate a 20-second video showing [VISUAL_DESCRIPTION_OF_YOUR_SOLUTION_IN_ACTION]. Professional and modern style, colors [PALETTE_ADAPTED_TO_SECTOR]. The video should start with a shot illustrating the problem [PROSPECT_PROBLEM] then show the transformation thanks to [YOUR_SOLUTION]. Resolution 1080p, 16:9 format.

Tip: Create 2 to 3 video variants to A/B test which one generates the most clicks and responses.
4

Integrate the Video and Optimize the Email

Host your Sora video on a compatible platform (YouTube unlisted, Loom, or your site) and integrate an animated GIF or clickable thumbnail in your email with a link to the full video. Add a catchy subject line that mentions the video to increase open rates. Also optimize the preheader (preview text) to reinforce curiosity.

Propose 5 cold prospecting email subject lines for the [PROSPECT_SECTOR] sector. Each subject line must be under 50 characters, mention a personalized video, and create curiosity without being clickbait. Add for each a preheader of 90 characters maximum that complements the subject line.

Tip: Emails with the word 'video' in the subject line have an average open rate 19% higher. Use it strategically.
5

Plan Follow-ups and Analyze Results

Prepare a sequence of 3 to 4 follow-ups spaced 3 to 5 days apart. Each follow-up should bring a different angle: the first reminds of the video, the second shares a client case or statistic, the third proposes a specific time slot. Use Sora to generate a new short video for the second follow-up to maintain interest. Track your metrics (open rate, click rate, response rate) to iterate.

Write a sequence of 3 follow-up emails for a prospect who has not responded to my first prospecting email regarding [YOUR_OFFER]. Email 1 (D+3): short reminder mentioning the video. Email 2 (D+7): new angle with social proof or statistic. Email 3 (D+12): final message with a proposed time slot. Each email must be under 80 words.

Tip: Never follow up more than 4 times. If the prospect does not respond after the full sequence, wait 2-3 months before trying again with a completely different angle.

Common mistakes to avoid

  • ✗Sending videos that are too long (over 30 seconds) which discourage viewing and weigh down the email
  • ✗Neglecting personalization by sending the same email and the same generic video to all prospects
  • ✗Writing emails that are too long, drowning the main message and reducing the impact of the Sora video
  • ✗Forgetting to include a clear and single call to action in each email of the sequence
  • ✗Failing to test different subject lines and different video versions before launching the campaign at scale

FAQ

What format of Sora video works best in a prospecting email?
Short videos of 15 to 20 seconds in 16:9 format are most effective. Since most email clients do not play videos automatically, use an attractive thumbnail with a play button that redirects to the hosted video. A 3-5 second animated GIF extracted from the Sora video is an excellent alternative to capture attention directly in the email.
How many prospecting emails with Sora video can I send per day?
It depends on your sending tool and your domain reputation. For a standard email account, limit yourself to 30-50 emails per day to avoid being flagged as spam. If you use a dedicated tool like Lemlist or Woodpecker, you can gradually increase to 100-150 per day. The key is to maintain a good response rate to preserve deliverability.
Can Sora generate personalized videos for each individual prospect?
Sora allows generating videos from text prompts, making it easy to create variants by prospect segment (by sector, company size, problem). However, creating a unique video per prospect is only profitable for high-value strategic accounts. For most of your campaigns, create 3 to 5 video versions corresponding to your main personas and personalize the email text around them.

Related tutorials

How to create marketing videos with SoraHow to write prospecting emails with ChatGPTHow to automate prospecting with Claude

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